The system behind the rose – how PharmaRosa® works
If origin, varietal identity and consistent quality matter to you, it is worth seeing the system in the background as well. On this page, from the history of the nursery to its present operation, we show how the quality of container-grown roses has become our own-root, fully traceable system: identification, plot management, plant passport and quality assurance.
What would you like to understand better: the origin, the process, or the foundations of our guarantees?
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From research mindset to horticultural foundation
Our nursery’s roots go back to 1960, when Dr István Túri, pepper breeder, and his wife founded the business. From the very beginning, a research and breeding mindset has shaped the way we work. Introducing new varieties and varietal types into production, and applying new cultivation techniques, created a strong development culture on which PharmaRosa® still builds today.
The direction of rose growing and container-grown quality
From the early 1970s the family began to focus on rose production. Drawing on the experience of traditional bare-root cultivation, the practice of container-grown rose production was developed over many years. Its greatest value has become the consistent preservation of reliable rooting ability and varietal identity.
Becoming a business and family continuity
After 1992, the nursery developed into a business, and from the end of the 1990s the persistent work based on container-grown rose production laid the foundations for the current success of PharmaRosa® Ltd. Since the founders passed away, the company has continued to operate under family management: versatility, a development-focused approach and professional discipline remain part of our decision-making today.
The turning point: adaptation and a solution unique at European level
The economic and labour market changes after 2018 created a new situation. We did not respond with mere “survival solutions”, but with a new, stable production and sales model: uniquely in Europe, we developed the propagation and growing of own-root roses for our entire assortment.
Today, more than 1,500 varieties are in production, and behind this range there is not a random stock, but a centrally managed system.
Eszter Balatincz
horticultural engineer
customer service, professional advice
István Orosz
rose grower
site manager
Beatrix Acsai
rose grower
head of security
How the PharmaRosa® system works today
The essence of our current operation: transparent origin, traceable processes, uniform professional standards. Our aim is that – regardless of variety or format – every rose reliably represents the quality its name promises.
Controlled foundation: uniform propagation material
Every process starts from the PharmaRosa® NEONATAL® rooted cutting, which is the basis of propagation. This ensures that varietal purity and consistent quality are not a “hope”, but a core principle of the system.
Plot-based growing: batch-identified, traceable route
Growing takes place on designated, identified plots. Roses are handled in batches, which means that their route from plot to packing is fully traceable. This is not only about organisation, but about real security: in case of any deviation, measures can be taken quickly and in a targeted way.
Plant passport and transparent origin
Roses dispatched in packaging are issued with a Plant Passport. This way you receive not only a beautiful plant, but also a background whose origin and compliance can be clearly followed.
Two sales models – one principle: clarity
Our system includes two types of sales model:
• Mediated sales, where the seller is an agricultural primary producer (this is indicated on the product page).
• Direct sales, where the seller is PharmaRosa® Ltd.
The common point in both cases is that the process is transparent and you can clearly see all essential information.
Quality assurance: discipline, traceability, rapid intervention
For us, quality is not just a final check, but part of everyday operation:
• batch identification and traceability,
• controlled plant protection practice,
• stock and plot management suitable for official inspections,
• blocking system: immediate action to protect quality in the event of any deviation.
István Túri
rose grower
site manager
András Túri – István Túri
rose growers
administration – production engineer
Anna Monostori
rose grower
EHS specialist
What does this mean for you as a customer?
PharmaRosa® is unique in that it places a full system behind every rose: a consistent propagation base, identifiable growing, documented origin and uniform professional responsibility. This is how we can maintain a mode of operation which, even with a wide range, makes quality, varietal identity and transparency a daily reality rather than a promise.
A rose is a living plant – with natural variation. Our work focuses on ensuring that everything which can be influenced (origin, varietal identity, disciplined growing, traceability, packaging and information) is delivered at the same high standard with every order.
PharmaRosa® Shopping security
Stock, delivery, guarantees – with full transparency.
