B2B rose portfolio with reliable supply
As a reseller, would you like a stable rose portfolio, aligned with market demand and coming from sustainable production? Here we present the PharmaRosa® B2B collaboration: data-driven variety selection, a modular product system (NEONATAL–URBAN SPACE), a pre-order framework and seasonally aligned, predictable logistics with reliable supply. Which target market are you currently focusing on: private gardens, public spaces or a mix of both?
Reseller partnership collaboration
We are looking for business partners – garden centres, green space maintenance companies and landscape contractors – for whom it is particularly important to distribute roses of high quality, produced in a sustainable way and aligned with current market needs.
Modern, sustainable production structure
Thanks to our innovative propagation technology, we produce our plants in an environmentally conscious way, via vegetative propagation from cuttings. This process offers several economic advantages for our partners as well:
- Lower resource requirements and reduced labour costs.
- Minimised need for input materials, resulting in lower procurement and maintenance costs.
- We grow and distribute 1,380 own-rooted rose varieties across Europe, including modern varieties produced under licence agreements as well as roses without variety protection.
Benefits offered by PharmaRosa® for reseller partners
Variety range optimised based on market demand
- Building on data-driven sales analyses, we provide the most sought-after rose varieties.
- Flexible fulfilment of unique variety requirements for our reseller partners.
Sustainable and cost-efficient planting for urban and public spaces
- Uniform growth with lower maintenance costs.
- Creation of green areas that support biodiversity.
- Varieties specifically optimised for long-term ornamental value.
Own-root roses – reliable quality and rapid return on investment
- Vigorous growth, rapid regeneration and fewer losses after planting.
- Well-branched, attractive plants that require minimal care.
- Longer lifespan and continuous renewal from suckers – reducing replacement costs.
Modular product system – optimised portfolio for resellers
- Propagation material – PharmaRosa® NEONATAL rooted cuttings.
- Semi-finished rose seedlings – suitable for further cultivation.
- Finished products for direct sale:
- PharmaRosa® ORIGINAL (2-litre potted rose).
- PharmaRosa® EXTRA (6-litre potted rose).
- PharmaRosa® URBAN SPACE (12-litre potted rose for urban landscaping).
Sales and logistics support for our reseller partners
- Our pre-order system ensures predictable stock management.
- Flexible solutions tailored to your customers’ needs.
- Supply of a professional plant stock optimised for planting.
Would you like, as a reseller, a market-aligned, sustainable rose portfolio with reliable supply?
We offer a B2B collaboration in which the assortment, pre-ordering and logistics become more predictable, enabling you to build a stable, fast-selling portfolio more quickly.
- Variety range tailored to market demand and flexible handling of variety requests for resellers
- Modular product system aligned with your target market: NEONATAL, ORIGINAL (2 l), EXTRA (6 l), URBAN SPACE (12 l)
- Pre-order-based operation with predictable stock management to reduce inventory risk
- Plant stock optimised for planting, with uniform plants to minimise losses and reduce follow-up costs
- Sustainable, own-root portfolio for urban, public and private garden use alike
- Sales and logistics coordination tailored to the planned volume and season
Request a reseller consultation Or write to us directly: [email protected]
PharmaRosa® Partner Programmes
We connect stakeholders. We create systems.