Hybrid Tea rose

53-132-1
53-132-2

Broadway

NIRPALWAYS

NIRpway – NIRP International

Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character

– Large, very double, cupped blooms
– Glamorous vivid pink with golden-ochre tones
– Upright, compact habit for beds and pots
– Good colour retention as blooms mature
– Orange-red hips add late-season interest
Special feature: Ideal for refined, show-style cut flowers and specimen planting.
Featuring real photos – Refined garden style
Broadway
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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BROADWAY – pink hybrid tea rose – NIRP

Step out of your door into a little slice of Broadway glamour: this compact hybrid tea brings exhibition-style blooms to an ordinary terraced-house front garden, with elegant, long-stemmed flowers in a vivid pink and golden-ochre palette. The neatly upright, bushy habit fits beautifully into narrow borders and small beds, while its remontant flowering keeps the show going from summer well into autumn, even where breezy, damp weather and heavy showers call for thoughtful drainage on clay soils. As an own-root shrub, it develops steadily into a long-lived feature rose, able to regenerate from the base and maintain reliable structure and ornamental value over the years. In a large 40–50 litre container or in the ground, its long, straight stems are ideal for cutting, letting you bring that same refined theatre mood indoors after rain.


Usage options

Target area Reasoning
Statement rose for a London terraced-house front garden The upright, compact shrub shape holds its form in a small space, creating a single, glamorous focal point beside a front door or bay window, with neatly cupped blooms that look refined even at close range – ideal for the design-conscious homeowner
Cutting rose for home arrangements Broadway produces long, straight stems with large, very double flowers that open slowly, so arrangements last well in the vase and retain their clear pink colour with a soft, creamy outer flush – appealing for the style-led beginner
Own-root rose for long-term garden structure Grown on its own roots, the plant builds a sturdy framework that can rejuvenate from the base if stems are damaged, supporting a longer lifespan and more stable appearance in a family plot – reassuring for the time-poor gardener
Remontant feature in a small flower bed The strong repeat-flowering habit provides flush after flush of blooms, so even a modest bed stays interesting across the season, helping a compact garden feel actively cared for with relatively few plants – perfect for an urban owner
Front garden planting with improved drainage on heavy soil Best in a sunny, well-prepared spot where you can mix in grit and organic matter, this rose responds well to thoughtful drainage, giving you reliable flowering even where wet spells and heavy ground are common – a practical choice for the city-based householder
Large-container rose for patios and balconies Its moderate height and bushy form suit a 40–50 litre pot, where regular watering and feeding are easy to manage and the colourful blooms can be enjoyed up close from seating areas – attractive for compact-space residents
Refined, formal planting with grasses and silvery foliage The glamorous flowers pair beautifully with fountain grass and fine-textured artemisia, giving a low-maintenance, modern “girly” look without cluttering small spaces, ideal for a quietly elegant front border – well suited to design-aware couples
Seasonal highlight in a high-attention hobby garden Where regular deadheading and plant health care can be given, Broadway rewards the effort with show-quality blooms and a polished finish, becoming a favourite project plant for those who enjoy the ritual of care – satisfying for the enthusiastic collector

Styling ideas

  • Doorway drama – Place Broadway as a single specimen near the front step, underplanted with low lavender for scent and contrast – ideal for homeowners wanting instant kerb appeal.
  • Balcony boutique – Grow one plant in a 40–50 litre container with trailing nepeta at the rim for a soft, romantic edge – perfect for busy urban residents with limited ground space.
  • Showtime border – Combine Broadway with fountain grass and pale artemisia for a modern, textural look that sets off the pink blooms – suited to style-conscious gardeners.
  • Cutting corner – Dedicate a sunny bed section to Broadway with sage and catmint, giving colour for vases and pollinator interest nearby – good for hobby florists at home.
  • Glam hedging – Plant a short run at 45–55 cm spacing along a path, keeping it pruned for a low, formal line of elegant pink blooms – appealing to those redesigning a small front garden.

Technical cultivar profile
Characteristic Data
Name and registration Hybrid tea rose, registered as NIRpway, marketed as BROADWAY (NIRPALWAYS). Part of the NIRPALWAYS collection, with verified cultivar authenticity for reliable garden performance and true-to-name flowers.
Origin and breeding Bred by NIRP International S.A. in Menton, France; introduced and registered in 2007. Parentage is unknown, but selection focused on exhibition-quality blooms and an upright, compact bush for garden and cutting use.
Growth and structural characteristics Upright, compact bush 70–95 cm high and 50–70 cm wide, with dense, dark green, slightly glossy foliage and moderate prickles, forming a balanced, medium-sized shrub suited to beds and spacious containers.
Flower morphology Large, solitary, very double, cupped blooms with over 40 petals. Flowers are borne mainly one per stem, with strong remontant behaviour and especially generous second flush, well suited to cutting and display.
Colour data and phenology Deep vivid pink with a golden-ochre wash outside; buds dark pink with pale gold edging. Colour softens gradually to a mid-pink with creamy outer petals, retaining good overall effect throughout the opening stages.
Fragrance and aroma Fragrance is very weak, with only a delicately sweet character noticeable at close range. The primary appeal lies in flower form and colour rather than scent, making it suitable where fragrance is a lower priority.
Hip characteristics Forms small numbers of spherical orange-red hips, 12–18 mm across. Hips add modest late-season interest but are not produced in abundance, so the plant is grown mainly for its flowers rather than fruit display.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3). Disease resistance is moderate to weak, with susceptibility to rust, powdery mildew and black spot, so regular monitoring and treatments are advisable.
Horticultural recommendations Best in full sun with fertile, well-drained soil; in heavy ground, improve structure before planting. Responds well to attentive care, including feeding, watering in dry spells, and regular plant protection in humid seasons.

BROADWAY offers glamorous, repeat-flowering blooms on an upright, compact shrub that thrives long term on its own roots, making it a thoughtful choice for a small yet refined garden.

Detailed product attributes

Product Identification Data

Product Name: BROADWAY – pink hybrid tea rose - NIRP
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:06.03.2025
Cultivar Quality Rating: premium bronze
Item Number: [1242] 53-132 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to New York’s Broadway theatre district, evoking the glamour of show business.
Cultivar Synonym: Always®
Original Trade Name: Broadway®
Current Trade Name: Broadway NIRPALWAYS NIRpway
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: cut flower; exhibition hybrid tea
Collection: NIRPALWAYS

Origin and Breeding

Initial Distributor: NIRP International S.A. (France)
Breeder: NIRP International
Breeding Company / Institution: NIRP International S.A. (Menton, France)
Breeding Year: France, 2007
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3.1ft (70-95 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: upright, compact
Foliage: The variety has dense foliage. The leaves have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No data available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cupped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: pb RHS code: 12C (outer), 53C (inner)
Repeat Flowering: Remontant; the second flowering is abundant.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Deep, vivid pink with a golden-ochre wash on the outer side of the petals.
Closed Bud: Dark pink with a pale gold edging towards the tip.
Newly Opened Flower: Vibrant pink inner surface, with a delicate golden-ochre sheen on the outer edge.
Full Bloom: Even, medium-deep pink, with a golden-yellow hue appearing on the undersides of the outer petals.
Before Fading: The pink fades, the ochre-yellow shading softens to a creamy colour.
Colour Fading Description: As the bloom opens, the vivid pink fades to a mid‑deep then paler tone; the outer golden‑ochre flush recedes to a creamy colour.

Fragrance and Aroma

Fragrance Strength: very weak, barely perceptible scented rose
Fragrance Character: delicately sweet character
Pollinator Attraction: Semi-double (13–25 petals) flowers with partially obscured stamens offer moderate attractiveness to pollinators.
Pollinator-Friendly Rating: Strongly double-flowered, moderately attractive to pollinators, primarily valued for its ornamental qualities

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Spherical, orange-red rose hips formed in small quantities, 12–18 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires regular watering during prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 55 cm, for hedging 45 cm, as a specimen plant 85 cm
Planting Density: in square planting 3,3 plants/m², in hexagonal arrangement 3,8 plants/m²
Partial Shade Tolerance: Best in a sunny spot
Maintenance Requirement: Maintenance requirement high; susceptible to disease, requiring regular plant protection treatments and increased attention.
Primary Uses: flower bed, specimen, cut flower, container

Comments

Strengths: Featuring real photos – Refined garden style
Companion Plants: Euphorbia cyparissias 'Fens Ruby' - cypress spurge Pennisetum alopecuroides - fountain grass Artemisia schmidtiana 'Nana' - Japanese artemisia
Comment: -
BROADWAY – pink hybrid tea rose - NIRP
Deep, vivid pink with a golden-ochre wash on the outer side of the petals. - hybrid tea rose - very weak, barely perceptible scented rose - delicately sweet character
Online rose order - pink - Broadway - hybrid tea rose - (2.3-3.1ft (70-95 cm))
Inflorescence: solitary Height: 2.3-3.1ft (70-95 cm) Flower shape: cupped Winter hardiness: 6b pink - NIRP International S.A. (France) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.3-3.1ft (70-95 cm) Height: 2.3-3.1ft (70-95 cm) - Flower fullness: very double-flowered Broadway - Roses in the garden | eleanorROSE® Original - premium bronze NIRP International

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.