Flowerbed rose

52-831-1
52-831-2

Roundelay

Bedding rose

- – Herbert C. Swim

Deep, velvety dark red with a subtle burgundy hue. - flowerbed grandiflora rose - strong, long-lasting scented rose - scent description not available

– Deep, velvety dark-red blooms with ruby sheen.
– Strong, long-lasting fragrance for cut flowers.
– Upright, bushy habit ideal for bedding.
– Abundant repeat flowering through the season.
– Award-winning performance at leading trials.
Special feature: Historic 1950s Grandiflora classic, combining exhibition form with reliable garden use.
Green mindset – Conscious garden investment
Roundelay
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3 (4095)
facebook   twitter

ROUNDELAY – dark‑red bedding grandiflora rose – Swim

Imagine approaching your front door through a narrow path lined with rich, dark red blooms, the air touched by a strong, lingering fragrance after rain and the glossy foliage still beaded with droplets, coping steadily even where drainage is imperfect and summers are damp and humid. ROUNDELAY is a classic grandiflora reimagined as a modern, own‑root, 2‑litre container rose for today’s compact, sustainable city gardens, bringing generous repeat flowering and exhibition‑style form to small family spaces with reassuring long‑term stability. Its upright, bushy habit creates a structured, hedge‑like presence in terrace front gardens, while its velvety dark‑red colour holds superbly without bleaching, so your investment remains visually reliable year after year. In the first season it quietly builds roots, in the second it extends its shoots, and by the third it settles into a full, lasting ornamental presence that anchors your planting scheme with calm, enduring beauty.


Usage options

Target areaReasoning
Front garden focal point beside the path The upright, bushy habit forms a dense, eye‑catching column of dark red along a narrow London terrace path, giving a “front‑door theatre” effect without taking over the whole bed, ideal for a tidy, low‑effort look for the busy urban gardener.
Formal bedding or low hedge Consistent height and spread, with medium vigour, make it easy to space at 55–65 cm for a level, clipped effect, so a small row reads as one coherent hedge and stays manageable with minimal pruning for the style‑conscious homeowner.
Stand‑out specimen in a mixed border The saturated, velvety dark red colour reads clearly against greens and silvers, anchoring looser plantings of grasses or perennials and creating a visual “pivot point” that still feels elegant and calm for the design‑curious beginner.
Container planting on patio or balcony (40–50 L+) In a large, 40–50 litre peat‑free container with reliable drainage, its compact footprint and upright structure make it easy to combine with underplanting while remaining simple to water with harvested rainwater for the sustainability‑minded city dweller.
Cut‑flower and vase use from the garden High‑centred, exhibition‑type blooms on sturdy stems provide classic, dark red cut flowers with strong, long‑lasting scent, turning even a small family garden into a personal cutting patch for the home flower enthusiast.
Long‑term feature in a family garden As an own‑root rose it can regenerate from the base after pruning or weather damage, avoiding graft‑related decline and helping your planting mature gracefully over many seasons for the long‑view garden planner.
Structured planting in clay or wetter urban soils Once established, the bushy, upright shrub copes reliably with typical suburban conditions, giving dependable shape and bloom even where soil can be heavy and summers cool and damp, supporting the reality‑focused UK homeowner.
Classic rose bed with seasonal companions Its strong fragrance and enduring colour stand out when mixed with low‑maintenance companions like lavender, nepeta or sage, creating a traditional yet easy‑care rose bed that still feels elegant and welcoming for the romantic garden lover.

Styling ideas

  • Terrace‑Welcome – Plant a short row either side of a narrow front path, underplant with low nepeta and mulch well, for a fragrant, well‑framed arrival – ideal for terrace‑house owners wanting instant presence.
  • Ruby‑Hedge – Space plants at hedge distance along a front boundary, with alternating clumps of lavender for scent and movement – suited to families seeking a neat but friendly street‑facing edge.
  • Balcony‑Bouquet – Grow one plant in a 50‑litre container with trailing thyme and dwarf grasses, using stored rainwater for irrigation – perfect for flat‑dwellers wanting classic roses in limited space.
  • Evening‑Scent – Position a specimen near seating, backed by silvery foliage like santolina, so the strong perfume and dark blooms stand out after work – for professionals unwinding outdoors.
  • Heritage‑Border – Combine with cottage perennials and soft grasses in a mixed border, letting the structured form contrast with looser shapes – appealing to gardeners who enjoy traditional looks with modern ease.

Technical cultivar profile
TraitData
Name and registration Grandiflora bed rose marketed as ROUNDELAY – dark‑red bedding grandiflora rose – Swim; ARS exhibition name ‘Roundelay’; unregistered cultivar used mainly in garden and cut‑flower roles.
Origin and breeding Bred by Herbert C. Swim at Armstrong Nurseries, California, from ‘Charlotte Armstrong’ × ‘Floradora’; introduced 1953 in the United States and later widely distributed for bedding and cutting.
Awards and recognition Highly regarded mid‑century cultivar with Geneva Gold Medal and City of Geneva Prize in 1954, plus RNRS Trial Ground Certificate in 1958, reflecting garden performance and exhibition‑quality blooms.
Growth and structural characteristics Upright, bushy shrub 85–115 cm high and 75–105 cm wide, with moderately dense, glossy dark green foliage and moderate prickliness; self‑cleaning is partial, so some deadheading enhances appearance.
Flower morphology Medium‑sized, double, high‑centred blooms with 26–39 petals, carried mainly in clusters; pointed buds give a classic hybrid‑tea style profile, with good repeat flowering and an especially abundant second flush.
Colour data and phenology Deep, velvety dark red with subtle burgundy tones; colour holds very well, only slightly paler in strong sun and richer in cool weather, with ruby sheen at the centre and minimal visible fading on the plant.
Fragrance and aroma Strongly and persistently scented garden rose; fragrance character not formally documented, but noted for an assertive, lasting perfume that is well suited to seating areas and use as a cut flower indoors.
Hip characteristics Limited hip set due to double flowers; where produced, hips are 12–18 mm, ellipsoid and red (RHS 44A), offering modest late‑season colour without becoming a dominant ornamental feature.
Resistance and winter hardiness Rated H7 and hardy to around −21 to −18 °C; disease resistance is medium overall, with susceptibility to black spot, so occasional protective care helps maintain foliage quality in damp conditions.
Horticultural recommendations Best in sunny sites with decent air movement; plant 55–100 cm apart depending on use, in improved, free‑draining soil; water during dry spells and deadhead to encourage strong remontant flowering.

ROUNDELAY offers velvety dark‑red colour, strong fragrance and reliable repeat flowering on a long‑lived own‑root framework, making it a thoughtful, enduring choice for compact, sustainable family gardens.

Detailed product attributes

Product Identification Data

Product Name: ROUNDELAY – dark‑red bedding grandiflora rose - Swim
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:28.06.2025
Cultivar Quality Rating: premium bronze
Item Number: [1057] 52-831 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The English word 'roundelay' means a circular song, a song with a refrain, or a round dance.
Original Trade Name: Roundelay
Current Trade Name: Roundelay Bedding rose Swim
Rose Group: Grandiflora
Commercial Type: flowerbed grandiflora rose
Commercial Group: Bed rose
Exhibition Category: exhibition grandiflora; cut flower
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Armstrong Nurseries (USA)
Registration Year: unregistered cultivar
Breeder: Herbert C. Swim
Breeding Company / Institution: Armstrong Nurseries (California, United States)
Breeding Year: United States, 1954
Parentage: ‘Charlotte Armstrong’ × ‘Floradora’

Awards and Honours

Competition and Show Awards: Geneva – Gold Medal (1954); Geneva – City of Geneva Prize (1954); RNRS Trial Ground – Certificate (1958)

Growth and Structural Characteristics

Height: 2.8-3.8ft (85-115 cm)
Spread: 2.5-3.4ft (75-105 cm)
Growth Habit: upright, bushy
Foliage: The variety's foliage is moderately dense. The leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent blooms drop naturally, but others may remain on the plant.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut-rose type)
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: dr RHS code: 187A, 187B
Repeat Flowering: Remontant; its second flowering is abundant.

Colour Data and Phenology

Colour: dark-red
Flower Colour Description: Deep, velvety dark red with a subtle burgundy hue.
Closed Bud: Deep burgundy with a silky, glossy surface.
Newly Opened Flower: Velvety, intense crimson outer petals with a slightly lighter tone inside.
Full Bloom: Even, blood-red petals, slightly darker at the edges.
Before Fading: It retains its deep red colour with almost no fading, the centre showing a ruby sheen.
Colour Fading Description: In strong sunlight it becomes slightly paler; in cooler conditions it develops a deeper shade.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Its double, more closed blooms make it less attractive to pollinators, as the bloom form (simple/semi‑double/double) and reduced accessibility of the stamens diminish pollinator attraction.
Pollinator-Friendly Rating: Its double, more closed flowers partially conceal the stamens, so its pollinator-friendliness is limited; it is primarily an ornamental variety.

Hip Characteristics

Hip Shape: ellipsoid-shaped
Hip Colour: red (RHS 44A)
Hip Comment: Rose-hip production is expected to be limited due to the double flowers; the hips are 12–18 mm in diameter, ellipsoid, red (RHS 44A).

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Performs acceptably in heat but requires irrigation during prolonged drought.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – very susceptible
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: 65 cm for mass planting, 55 cm for hedging, 100 cm as a specimen plant
Planting Density: in square planting 2,5 plants/m², in hexagonal arrangement 2,9 plants/m²
Partial Shade Tolerance: Prefers a sunny position
Maintenance Requirement: Maintenance requirement medium; occasional plant protection is recommended, as it is very susceptible to black spot.
Primary Uses: bed, park, cut flower, specimen

Comments

Strengths: Green mindset – Conscious garden investment
Companion Plants: Prunus laurocerasus 'Klári' - Cherry laurel
Crocosmia sp - Garden crocosmia
Santolina chamaecyparissus - Lavender cotton
Comment: -
ROUNDELAY – dark‑red bedding grandiflora rose - Swim
Deep, velvety dark red with a subtle burgundy hue. - flowerbed grandiflora rose - strong, long-lasting scented rose - scent description not available
Online rose order - dark-red - Roundelay - flowerbed grandiflora rose - (2.8-3.8ft (85-115 cm))
Inflorescence: clustered Height: 2.8-3.8ft (85-115 cm) Flower shape: high-centred, pointed-budded (cut-rose type) Winter hardiness: - dark-red - Armstrong Nurseries (USA) flowerbed grandiflora rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.8-3.8ft (85-115 cm) Height: 2.8-3.8ft (85-115 cm) - Flower fullness: double flowered Roundelay - Roses in the garden | eleanorROSE® Original - premium bronze Herbert C. Swim

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

pharmarosa.itpharmarosa.dkpharmarosa.sepharmarosa.fipharmarosa.eepharmarosa.compharmarosa.co.ukpharmarosa.atpharmarosa.bgpharmarosa.plpharmarosa.hrpharmarosa.sipharmarosa.grpharmarosa.czpharmarosa.depharmarosa.skpharmarosa.frpharmarosa.bepharmarosa.lupharmarosa.ropharmarosa.espharmarosa.nlpharmarosa.iepharmarosa.ptpharmarosa.ltpharmarosa.lvpharmarosa.ru

Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.