Flowerbed rose

90-172-1
90-172-2

Eufemia

Bedding rose

VISyodoc – Martin Vissers

Deep purple‑violet shade with a slight pinkish tinge, rich and uniform. - flowerbed floribunda rose - very strong, noticeable from a distance, scented rose - classic, rose character

– Deep purple‑violet blooms with rich shading.
– Very strong, classic rose fragrance.
– Compact, bushy habit suits smaller beds.
– Good heat and moderate drought tolerance.
– Medium disease resistance for reliable displays.
Special feature: Colour shifts from vivid purple to mauve‑lilac with pale-edged petals as blooms mature.
Minimalist forms – Soil-friendly approach
Eufemia
eleanorROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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EUFEMIA – purple bedding floribunda rose - Vissers

Imagine stepping out after rain into a front garden where fragrance hangs in the air, and compact, purple blooms create a calm, balanced rhythm along a London terrace path. EUFEMIA is a compact, bushy floribunda bred for generous flowering on a modest footprint, helping you make the most of smaller urban spaces while coping well with typical British weather that mixes showers, wind and occasional humidity. Clusters of double, cup-shaped flowers repeat all summer, building an evolving tapestry of rich violet shades that gradually soften to mauve-lilac. As an own-root rose in a practical 2‑litre container, it establishes steadily for a long, reliable life with minimal fuss: roots first in the early seasons, then increasingly strong shoots, and by the third year a settled, full ornamental presence. Its dense dark-green foliage and modern breeding make it a resilient, easy woody perennial choice, well suited to rainwater-conscious, low-lawn front gardens or larger containers of at least 40–50 litres. EUFEMIA’s compact outline, steady flowering rhythm and deeply coloured petals support a quietly luxurious, sustainable mood that feels reassuringly long term for busy urban gardeners.


Usage options

Target area Reasoning
Small front-garden flower bed EUFEMIA’s compact, 60–90 cm habit fits narrow front borders, giving structure without overwhelming paths or windows. Regular clusters of purple blooms deliver strong visual impact with only light seasonal pruning, ideal for low-maintenance beginners.
Rainwater-friendly urban planting strip Plant in improved, free-draining soil where roof or path runoff can soak in, using gravel or groundcover around the base to slow surface water. EUFEMIA’s bushy structure knits into mixed planting, coping well with the typical mix of showers, wind and humidity that challenges many roses, supporting sustainability-minded owners.
Girly terrace border with perennials Combine with soft pinks, airy grasses or yarrow to create a feminine, romantic strip that still feels contemporary. EUFEMIA’s repeat flowering and shifting violet-to-mauve shades provide a season-long colour thread, suiting style-conscious urbanites.
Medium-sized family garden bed Use as a low, colourful backbone in a mixed family border; the dense foliage and moderate prickles discourage trampling while remaining manageable around children. Own-root growth keeps the shrub stable and regenerating over many years, reassuring practical homeowners.
Statement container on patio or balcony In a 40–50 litre or larger pot with peat-free compost and good drainage, EUFEMIA becomes a long-lived container feature. Its strong fragrance and moderate height suit seating areas, offering high sensory reward for time-poor balcony-gardeners.
Low flowering hedge along a path Planted 35 cm apart, EUFEMIA forms a low, purple-flowering line that guides the eye and subtly defines boundaries. The bushy structure and repeat flowering create an organised, tidy look with simple annual pruning, helpful for busy families.
Coastal or exposed suburban site Its compact frame and dense foliage help it cope better with breezy conditions than taller, lanky shrubs. With basic soil improvement for drainage, it holds its shape and flower display respectably in exposed gardens, suiting weather-aware gardeners.
Modern minimalist front garden scheme Pair EUFEMIA with clean-edged paving, gravel and a restrained palette such as Nepeta or lavender. The tidy, rounded form and intense flower colour read as deliberate design elements, offering long-lived structure with limited maintenance for design-led owners.

Styling ideas

  • Terrace-Pretty – Line a London terrace path with EUFEMIA and lavender, echoing house brick tones while the purple flowers soften railings – perfect for style-conscious first-time buyers.
  • Mauve-Romantic – Mix EUFEMIA with soft pink roses, yarrow and airy grasses for a gently feminine, layered look – ideal for those craving a “girly” front garden without high upkeep.
  • Urban-Classic – Plant in a large, charcoal pot with Nepeta spilling over the rim to highlight the rich purple blooms – suited to balcony or patio owners wanting fragrance and form.
  • Structured-Strip – Use EUFEMIA in a straight line with low evergreen edging and gravel mulch for a neat, modern frontage – good for busy families who prefer order and simplicity.
  • Twilight-Border – Combine EUFEMIA with dark foliage perennials and St John’s-wort for a moody, evening-friendly palette – appealing to homeowners who enjoy after-work garden unwinding.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose; registered as VISyodoc, marketed as EUFEMIA – purple bedding floribunda rose. Shrub-type floribunda suitable for flower beds and small-scale landscape use.
Origin and breeding Bred by Martin Vissers (Netherlands, 2016); parentage Wild Blue Yonder × (International Herald Tribune × Marie-Louise Velge). Introduced 2020 in Australia via specialist rose distributors.
Growth and structural characteristics Compact, bushy floribunda, typically 60–90 cm high and 40–60 cm wide. Dense, slightly glossy dark-green foliage; moderately thorny stems; neat, low outline ideal for beds and edging.
Flower morphology Very double, cup-shaped flowers, medium-sized clusters of 3–5 per stem. More than 40 petals per bloom, with good remontancy and an abundant second flush through the main season.
Colour data and phenology Deep purple-violet with a pinkish tinge; buds dark crimson-purple. Opens vivid purple-lilac, then fades to mauve-lilac with paler petal edges, creating varied tones on the bush as flowers age.
Fragrance and aroma Very strong, classic rose fragrance noticeable from a distance, enhancing seating areas and entrances. Primarily ornamental; double blooms limit stamen access, so pollinator value is modest.
Hip characteristics Hip set is generally low due to very double blooms. Where formed, hips are small, spherical, 6–10 mm diameter, bright red, adding discreet late-season interest without significant self-seeding.
Resistance and winter hardiness Hardy to around −21 to −18 °C (RHS H7; Swedish Zone 3; USDA 6b). Disease resistance rated medium for black spot, mildew and rust; benefits from good air circulation and basic protective care.
Horticultural recommendations Best in sunny positions with improved drainage, especially on heavier soils. Space plants 35–75 cm apart depending on use; allow 4.9–5.7 plants/m² in mass plantings for cohesive visual coverage.

EUFEMIA Bedding rose VISyodoc offers compact, fragrant, long-season colour on a durable own-root framework that matures into a stable feature, making it a thoughtful choice for understated, long-lived planting schemes.

Detailed product attributes

Product Identification Data

Product Name: EUFEMIA – purple bedding floribunda rose - Vissers
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:08.08.2025
Cultivar Quality Rating: premium silver
Item Number: [1522] 90-172 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Current Trade Name: Eufemia Bedding rose VISyodoc
Rose Group: Floribunda
Commercial Type: flowerbed floribunda rose
Commercial Group: Bed rose
Exhibition Category: shrub rose; exhibition floribunda
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Jan Spek Rozen BV (Netherlands); Wagner’s Rose Nursery (Australia)
Introduction Year: 2020 (Australia)
Breeder: Martin Vissers
Breeding Company / Institution: Viva International BVBA (Belgium)
Breeding Year: Netherlands, 2016
Parentage: Wild Blue Yonder × (International Herald Tribune × Marie-Louise Velge)

Growth and Structural Characteristics

Height: 2-3ft (60-90 cm)
Spread: 1.3-2ft (40-60 cm)
Growth Habit: compact, bushy (low floribunda)
Foliage: The variety's foliage is dense, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No information on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered, 3-5 flowers/stem
Colour Code: ARS code: mau RHS code: 77A (outer), 71A (inner)
Repeat Flowering: Good remontancy, with an abundant second flowering.

Colour Data and Phenology

Colour: crimson-purple
Flower Colour Description: Deep purple‑violet shade with a slight pinkish tinge, rich and uniform.
Closed Bud: Dark purplish crimson, with a slightly smoky tone at the tip.
Newly Opened Flower: Vivid purple-lilac outer petals with a softer pink-lilac centre.
Full Bloom: Richly shaded purple-crimson, the inner petals slightly lighter, highlighting a rosette pattern.
Before Fading: Fading mauve‑lilac with a pale shade on the petal edges.
Colour Fading Description: As the bloom opens, the deep violet gradually fades to mauve-lilac and, just before the flower fades, the petal edges become paler.

Fragrance and Aroma

Fragrance Strength: very strong, noticeable from a distance, scented rose
Fragrance Character: classic, rose character
Pollinator Attraction: Because its flowers are strongly double and the stamens are less accessible, it is of low attractiveness to pollinating insects.
Pollinator-Friendly Rating: Its very double blooms conceal the stamens; primarily an ornamental cultivar.

Hip Characteristics

Hip Shape: spherical
Hip Colour: bright red
Hip Comment: Rose hip formation is expected to be limited due to the double flowers; occasionally spherical, bright red rose hips 6–10 mm in diameter may develop.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat and moderate drought well.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting: 45 cm between plants; for hedging: 35 cm between plants; as a solitary specimen: 75 cm between plants
Planting Density: in square planting 4,9 plants/m², in hexagonal arrangement 5,7 plants/m²
Partial Shade Tolerance: Prefers a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flower bed, park, urban green space, solitary specimen

Comments

Strengths: Minimalist forms – Soil-friendly approach
Companion Plants: Hypericum Miracle - St John's-wort Achillea millefolium - common yarrow Delphinium elatum hibridek - tall perennial larkspur
Comment: -
EUFEMIA – purple bedding floribunda rose - Vissers
Deep purple‑violet shade with a slight pinkish tinge, rich and uniform. - flowerbed floribunda rose - very strong, noticeable from a distance, scented rose - classic, rose character
Rose Shopping Online - crimson-purple - Eufemia - flowerbed floribunda rose - (2-3ft (60-90 cm))
Inflorescence: clustered, 3-5 flowers/stem Height: 2-3ft (60-90 cm) Flower shape: cup-shaped Winter hardiness: 6a crimson-purple - Jan Spek Rozen BV (Netherlands); Wagner’s Rose Nursery (Australia) flowerbed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2-3ft (60-90 cm) Height: 2-3ft (60-90 cm) - Flower fullness: very double-flowered Eufemia - Roses in the garden | eleanorROSE® Original - premium silver Martin Vissers

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question: What would I like to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.