Flowerbed rose

53-149-1
53-149-2

Floriana

Bedding rose

VISblopet – Martin Vissers

Warm, creamy soft peach shade with a subtle salmon blush. - bedding floribunda rose - strong, pronounced-scented rose - slightly sweet, fruity

– Warm apricot blooms with elegant cream edging.
– Strong, slightly sweet fruity fragrance.
– Compact, bushy habit ideal for bedding.
– Reliable repeat flowering through the season.
– Proven award-winner in international trials.
Special feature: Semi-double flowers that moderately attract pollinators while still offering classic rose charm.
Season-spanning – Tranquil garden experience
Floriana
eleanorROSE® ORIGINAL 2-litre own-root potted rose
19,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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FLORIANA – apricot bedding floribunda rose – Vissers

Bring a sense of balance to a compact front garden with FLORIANA, a warm peach floribunda bred for reliable colour and a gently fruity perfume. Its semi-double blooms open in soft apricot clusters that refresh themselves from early summer into autumn, creating a season-long rhythm of flower for small beds, terraces and rainwater-friendly city spaces, even where the soil is heavy or clay-based and needs thoughtful drainage. Grown on its own roots, this bushy, medium-height shrub offers long-term stability, regenerating well after pruning and settling into a low-fuss routine typical of a family garden. In the first year it concentrates on roots, the second on building sturdy shoots, and by the third it reaches its full ornamental presence with dependable flowering and a calm, sustainable look.


Usage options

Target area Reasoning
London terraced-house front garden bed Compact, bushy growth and medium height make FLORIANA ideal for a narrow front border, where its soft peach clusters give clear structure without overwhelming the space, offering easy seasonal trimming and visual order for the busy urban homeowner front-garden owners
Rainwater-aware urban planting with clay soil Once established, its moderate root system copes well in improved but heavy ground, working effectively with mulches and simple French drains to guide roof or path run-off rather than fight it, supporting rainwater-conscious gardeners in changeable British weather sustainability-focused gardeners
Family flowerbed for long-season colour Remontant flowering with an abundant second flush keeps the border lively from early summer into autumn, so there is always something to enjoy around school holidays and weekends, with only straightforward deadheading and feeding needed each year time-poor families
Pollinator-friendly mixed planting strip Semi-double blooms with accessible centres provide a modest but regular nectar source when combined with companions such as lavender, sage or nepeta, supporting a more diverse planting that quietly benefits bees over the whole flowering season wildlife-conscious beginners
Low-maintenance, long-lived own-root shrub group As an own-root rose, FLORIANA does not produce troublesome rootstock suckers and recovers well from hard pruning or accidental damage, helping the planting to age gracefully and reducing the need for complicated renovation work in later years low-maintenance seekers
Medium-sized family border with fragrance focus Its strong, sweet-fruity scent carries well along a short path or beneath a front window, giving a pronounced rose perfume without requiring a large shrub, and working especially well where evening strolls in the garden are part of family routine scent-loving homeowners
Large container on balcony or paved front area Grown in a 40–50 litre peat-free container with rainwater or stored greywater, FLORIANA forms a rounded, repeat-flowering shrub that softens hard surfaces and offers colour and scent at eye level with just routine watering and annual feeding balcony gardeners
Urban edging or low informal hedge Regular spacing creates a low, visually coherent line of apricot blooms and mid-green foliage, with moderate disease resistance that responds well to basic hygiene and good air movement, suiting those happy with occasional, simple plant protection practical hobby gardeners

Styling ideas

  • Soft-Frontage – Line a narrow, terraced-house front bed with FLORIANA and alternate with lavender for a scented, structured welcome – ideal for city homeowners wanting elegance from a small space
  • Rain-Garden – Combine FLORIANA with nepeta and sedum in a slightly raised, free-draining bed that receives downpipe run-off – suited to urban gardeners designing rainwater-smart, resilient planting
  • Family-Border – Mix FLORIANA with threadleaf coreopsis and low grasses for long-season colour children notice on everyday playtimes – perfect for families seeking cheerful, low-fuss borders
  • Peach-Patio – Plant a single FLORIANA in a 50 litre peat-free pot with trailing thyme at the rim for fragrance near seating – appealing to balcony and patio users wanting maximum impact per container
  • Calm-Hedge – Create a low, informal hedge by spacing plants in a gentle curve, backed by evergreen shrubs to highlight the apricot blooms – for gardeners after subtle structure rather than rigid formality

Technical cultivar profile
Characteristic Data
Name and registration Floribunda bedding rose, commercial name Floriana Bedding rose VISblopet, registered as VISblopet; floribunda group bed rose suited to decorative garden plantings and small-scale cut use.
Origin and breeding Bred by Martin Vissers (Viva International BVBA, Belgium) from ‘Sweet Blondie’ × ‘Peter -Paul Rubens’; introduced 2016 via Jan Spek Rozen B.V., selected for garden bedding performance.
Awards and recognition Silver medal at the National Rose Trial Garden of Australia (2019); Hamilton Gardens New Zealand Perpetual Challenge Award 2019 for best tea hybrid, confirming strong ornamental and garden value.
Growth and structural characteristics Bushy, medium-height shrub 65–95 cm tall and wide, moderately thorny, with moderately dense, slightly glossy mid-green foliage; suitable for beds, low hedging, edging and container culture.
Flower morphology Semi-double, cup-shaped flowers with 13–25 petals, medium-sized clusters of one to three blooms per stem; remontant, with a notably abundant second flush extending the ornamental season.
Colour data and phenology Warm peach with a creamy edge (RHS 23C outer, 22D inner); buds pastel peach-orange, ageing to soft cream-peach with subtle pink veil, lightening slightly in strong sun while retaining an even display.
Fragrance and aroma Pronounced, strong fragrance with a slightly sweet, fruity character; ideal where scent is important in seating areas or by paths, and noticeable even in smaller front gardens or courtyard spaces.
Hip characteristics Moderately abundant small globular orange-red hips, around 6–10 mm diameter; add discreet late-season interest if spent flowers are not removed, potentially supporting wildlife-friendly planting plans.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); moderate resistance to black spot, powdery mildew and rust, benefiting from good air flow and standard preventive care.
Horticultural recommendations Prefers sunny sites with well-drained, improved soil; recommended spacing 50–90 cm depending on use, with planting densities around 3–4 plants/m², plus regular watering during hot, prolonged dry spells.

FLORIANA – apricot bedding floribunda rose – Vissers offers long-season colour, strong fruity scent and dependable own-root longevity, making it a thoughtful choice for sustainable, easy-care family gardens and urban fronts.

Detailed product attributes

Product Identification Data

Product Name: FLORIANA – apricot bedding floribunda rose - Vissers
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:28.04.2025
Item Number: [932] 53-149 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a female given name.
Current Trade Name: Floriana Bedding rose VISblopet
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; shrub rose
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Jan Spek Rozen B.V. (Netherlands)
Breeder: Martin Vissers
Breeding Company / Institution: Viva International BVBA (Belgium)
Breeding Year: Belgium, 2016
Parentage: ‘Sweet Blondie’ × ‘Peter -Paul Rubens’

Awards and Honours

Competition and Show Awards: National Rose Trial Garden of Australia – Silver medal (2019); Hamilton Gardens NZ Perpetual Challenge Award – Best tea hybrid of the show (2019)

Growth and Structural Characteristics

Height: 2.1-3.1ft (65-95 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: bushy
Foliage: The variety's foliage is moderately dense, with leaves that have a slightly glossy surface and a mid‑green hue.
Prickliness: moderately thorny
Self-Cleaning Description: No information on self‑cleaning.
Self-Cleaning Intensity: No data available on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered, 1-3 flower/stem
Colour Code: ARS code: ab RHS code: 23C (outer), 22D (inner)
Repeat Flowering: Remontant, with an abundant second flowering.

Colour Data and Phenology

Colour: peach
Flower Colour Description: Warm, creamy soft peach shade with a subtle salmon blush.
Closed Bud: Pastel peach–orange toned, uniformly coloured surface with a matt sheen.
Newly Opened Flower: Brighter, sunny peach-coloured outer petals with a rich, deeper peach-to-cream transition towards the centre.
Full Bloom: Uniform medium-peach base colour with a pale cream edge.
Before Fading: Fading, silky cream-peach tone with a soft pink veil in places.
Colour Fading Description: In strong sunlight it lightens slightly; the outer petals may fade to a creamy colour.

Fragrance and Aroma

Fragrance Strength: strong, pronounced-scented rose
Fragrance Character: slightly sweet, fruity
Pollinator Attraction: Semi-double (13–25 petalled) flowers moderately attract pollinators, as the semi-double form and partially concealed stamens reduce pollen and nectar accessibility.
Pollinator-Friendly Rating: Its semi-double flowers moderately attract pollinators, therefore partially pollinator-friendly.

Hip Characteristics

Hip Shape: globular
Hip Colour: orange-red
Hip Comment: Moderately abundant, 6–10 mm in diameter, spherical, orange‑red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Moderately heat-tolerant; requires regular watering during prolonged dry periods.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: for mass planting 55 cm, for hedging 50 cm, as a specimen 90 cm
Planting Density: square planting 3,2 plants/m², hexagonal arrangement 3,7 plants/m²
Partial Shade Tolerance: Best suited to sunny locations
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flowerbed, park, edging, solitary specimen, urban green space, cut flower

Comments

Strengths: Season-spanning – Tranquil garden experience
Companion Plants: Sedum spurium - Caucasian stonecrop Coreopsis verticillata - threadleaf coreopsis Liatris spicata 'Kobold' - dense blazing star
Comment: -
FLORIANA – apricot bedding floribunda rose - Vissers
Warm, creamy soft peach shade with a subtle salmon blush. - bedding floribunda rose - strong, pronounced-scented rose - slightly sweet, fruity
Online rose order - peach - Floriana - bedding floribunda rose - (2.1-3.1ft (65-95 cm))
Inflorescence: cluster-flowered, 1-3 flower/stem Height: 2.1-3.1ft (65-95 cm) Flower shape: cup-shaped Winter hardiness: 6b peach - Jan Spek Rozen B.V. (Netherlands) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.1-3.1ft (65-95 cm) Height: 2.1-3.1ft (65-95 cm) - Flower fullness: semi-double Floriana - Roses in the garden | eleanorROSE® Original - standard Martin Vissers

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.