Flowerbed rose

90-141-1
90-141-2

Heart's Delight

Bedding rose

Webhawk – Robert Webster

Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre. - flower bed floribunda rose - medium-strength, distinctly scented rose - slightly sweet fragrance

– Bushy, compact habit for neat bedding schemes.
– Semi-double magenta blooms with lilac tones.
– Reliable repeat flowering with generous second flush.
– Glossy dark green foliage adds rich contrast.
– Medium, distinctly sweet fragrance for added charm.
Special feature: Colour shifts from vibrant magenta to pastel pink with a soft lilac-grey veil, giving ever-changing flower displays.
Low chemical use – Reliable online shop
Heart's Delight
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3.5 (5471)
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HEART'S DELIGHT – pink‑magenta bedding floribunda rose – Robert Webster

In a small urban front garden or terrace, HEART’S DELIGHT offers an easy sense of balance, its bushy habit filling narrow beds while coping well with cool, damp spells and typical British rainfall. Semi‑double magenta‑pink blooms with a lilac hint open in generous clusters, then fade softly to pastel tones that keep the planting looking fresh rather than over‑formal. As an own‑root shrub, it is bred for quiet longevity, rebuilding from the base if stems are damaged and settling steadily over the first three years into a reliable flowering presence. In pots of at least 40–50 litres it forms a compact, rounded structure that partners beautifully with low‑growing lavender, nepeta or sage, creating a soft, “girly” frontage that still feels grown‑up and sustainable. Over time, the dark, glossy foliage and repeated waves of bloom give your planting long‑season impact with simple, repeatable care.


Usage options

Target areaReasoning
London terraced-house front garden bed The compact, bushy structure fits the narrow strips typical of terraced fronts, giving a neat, upright framework that reads well from the street without overwhelming the space; ideal for those wanting structured colour with minimal complexity for busy urban gardeners
Rainwater-friendly, low-lawn frontage Planted into improved clay or loam, this floribunda forms a stable, long-lived clump whose own-root habit copes well with wetter spells and gradual soil settlement, supporting a greener, soakaway-style front garden suited to sustainability-minded homeowners
Small mixed border with perennials Clustered magenta-pink flowers repeat through summer, weaving consistent colour between perennials and grasses; as the shrub matures it keeps its place in the border without frequent replacement, ideal for those planning long-term schemes for family garden owners
Large container (40–50 litre) on paved courtyard In a generous pot, the compact root system and rounded crown give reliable flowering height where soil is limited, allowing you to green hard landscaping with one main feature rose and simple seasonal underplanting, suiting balcony and patio gardeners
Magenta-pink accent in a “girly” colour scheme The bright magenta-lilac bloom tones soften as they age, creating a layered, romantic palette that pairs readily with pastel perennials without becoming strident, offering easy, high-impact styling options for colour-focused beginners
Informal low hedge or boundary line Regular spacing creates a loose, flowering edging that is more relaxed than a clipped hedge, yet still clear enough to mark paths or driveways; own-root plants knit together steadily over time, appealing to low-maintenance planners
Season-long flowering focus near seating Remontant blooming provides several flushes, with medium-sized clusters and a distinct, sweet scent at close range, giving a sense of continuity and calm through the season for relaxation-seeking garden users
Coastal or wind-exposed suburban plot The compact bush holds its shape under wind and rain, and, once established, copes reliably in typical British damp, breezy conditions without collapsing, reassuring those who garden in less sheltered spots for weather-exposed households

Styling ideas

  • Romantic frontage – Line a small front bed with HEART’S DELIGHT and alternate with lavender for a soft, scented welcome – ideal for homeowners wanting structured yet gentle kerb appeal.
  • Balcony focus – Plant one rose in a 50‑litre container with trailing nepeta and thyme to spill over the edge – perfect for busy city dwellers greening a paved balcony or terrace.
  • Pastel blend – Weave HEART’S DELIGHT through a border of soft pink salvias and airy grasses to keep colour going between perennial peaks – suited to beginners building an easy, long-season scheme.
  • Low hedge – Space plants 35 cm apart along a path to form a relaxed, flowering boundary that needs only light annual pruning – good for families wanting clear routes without hard edging.
  • Cottage corner – Combine this rose with catmint, hardy geraniums and a small obelisk clematis for a layered, informal “girly” nook – appealing to those seeking charm in a compact city garden.

Technical cultivar profile
FeatureData
Name and registration Floribunda bed rose registered as WEBhawk, marketed as HEART’S DELIGHT, also listed as Heart’s Delight for exhibition purposes; part of the bedding rose category suited to clustered, massed flowering.
Origin and breeding Bred in the United Kingdom in 2012 by Robert Webster from ‘Frederick Keeling’ × ‘Rhapsody in Blue’, combining cluster-flowering floribunda traits with distinctive magenta-lilac colouring.
Growth and structural characteristics Bushy, compact shrub reaching approximately 80–110 cm in height and 50–70 cm spread, with moderately dense, glossy dark green foliage and moderate prickliness, forming a rounded bed or border plant.
Flower morphology Semi-double, cup-shaped blooms with 13–25 petals, medium-sized at roughly 4–7 cm across, produced in clusters on branching stems, repeating through the season with a notable second flush after deadheading.
Colour data and phenology Dark magenta-raspberry buds open to bright magenta with lilac tones, ARS DR, RHS 60A–60B, then fade to pastel pink with paler edges and slight lilac-grey veil, giving multi-toned effects across each flowering wave.
Fragrance and aroma Medium-strength, distinctly sweet fragrance discernible at close range, adding sensory interest around seating or entrances without becoming overpowering, suitable for compact gardens and smaller outdoor rooms.
Hip characteristics Occasional spherical hips, around 10–14 mm in diameter, colouring to a deep dark red (RHS 46A), offering modest late-season interest without significantly affecting flowering performance in most seasons.
Resistance and winter hardiness Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); disease resistance is moderate for powdery mildew and black spot but highly susceptible to rust, requiring regular, proactive protection.
Horticultural recommendations Best in well-drained but moisture-retentive soil; allow 45 cm for bedding or 70 cm as a specimen, use 40–50 litre containers for pots, and maintain a consistent spraying and hygiene regime to manage fungal issues.

HEART’S DELIGHT offers compact structure, season-long colour and gentle fragrance in a durable own-root form that will reward patient establishment over the years; a thoughtful choice if you want lasting charm from a smaller space.

Detailed product attributes

Product Identification Data

Product Name: HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:14.03.2025
Cultivar Quality Rating: premium bronze
Item Number: [1491] 90-141 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name means "The heart's delight", i.e. a beauty that gives great joy and pleasure.
Original Trade Name: Heart’s Delight
Current Trade Name: Heart's Delight Bedding rose Webhawk
Rose Group: Floribunda
Commercial Type: flower bed floribunda rose
Commercial Group: Bed rose
Exhibition Category: floribunda (spray/bush)
Collection: Bedding rose

Origin and Breeding

Introduction Year: 2012 (estimated)
Breeder: Robert Webster
Breeding Company / Institution: unknown / no data
Breeding Year: United Kingdom, 2012
Parentage: ‘Frederick Keeling’ × ‘Rhapsody in Blue’

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 1.6-2.3ft (50-70 cm)
Growth Habit: bushy, compact
Foliage: The variety's foliage is moderately dense. The leaves have a glossy surface and a dark green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: DR RHS code: 60A (outer), 60B (inner)
Repeat Flowering: Remontant, with a generous second flowering.

Colour Data and Phenology

Colour: pink - magenta
Flower Colour Description: Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre.
Closed Bud: Dark magenta–raspberry pink, slightly velvety surface with a deeper tone at the edge.
Newly Opened Flower: Vibrant pink-centred, slightly paler inside, with a whitish sheen at the petal bases.
Full Bloom: Uniform medium‑deep magenta‑rose pink, the outer petal whorl cooler, in places with a pale whitish edge or reverse.
Before Fading: The pink lightens, fading to a pastel pink with a delicate lilac bloom.
Colour Fading Description: As the bloom opens, the mid-to-deep magenta-rose colour gradually fades to a pastel pink, with whitish edges in places and a delicate lilac-grey veil at the end.

Fragrance and Aroma

Fragrance Strength: medium-strength, distinctly scented rose
Fragrance Character: slightly sweet fragrance
Pollinator Attraction: The flowers offer limited attraction to pollinators: their semi-double form partially conceals the stamens, reducing pollen access and thus limiting insect visitation.
Pollinator-Friendly Rating: Its semi-double blooms partially conceal the stamens; it attracts pollinators only to a limited extent and is primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: dark red (RHS 46A)
Hip Comment: Occasionally produced, 10–14 mm in diameter, spherical, dark red (RHS 46A) rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: susceptible
  • powdery mildew – moderate
  • black spot – moderate
  • rust – highly susceptible

Horticultural Recommendations

Recommended Planting Distance: 45 cm for mass planting, 35 cm for hedging, 70 cm as a specimen
Planting Density: in square planting 4,9 plants/m², in hexagonal arrangement 5,7 plants/m²
Maintenance Requirement: Maintenance requirement high; poor disease resistance, requires regular plant protection treatments.
Primary Uses: bed, container, border

Comments

Strengths: Low chemical use – Reliable online shop
Companion Plants: Clematis 'Rooguchi' - clematis
Ampelopsis aconitifolia 'Seattle' - variegated-leaved porcelain vine
Wisteria sinensis - Chinese wisteria
Comment: -
HEART'S DELIGHT – pink‑magenta bedding floribunda rose - Robert Webster
Bright magenta petals with a lilac tone and a slightly lighter shade towards the centre. - flower bed floribunda rose - medium-strength, distinctly scented rose - slightly sweet fragrance
The rose webshop. - pink - magenta - Heart's Delight - flower bed floribunda rose - (2.6-3.6ft (80-110 cm))
Inflorescence: clustered Height: 2.6-3.6ft (80-110 cm) Flower shape: cup-shaped Winter hardiness: 5b pink - magenta - - flower bed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: semi-double Heart's Delight - Roses in the garden | eleanorROSE® Original - premium bronze Robert Webster

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.