Historic Rose

52-516-1
52-516-2

Madame Hardy

Historic rose

Félicité Hardy – Julien -Alexandre Hardy

Uniform, radiant white petals with a subtle pale green shade at the centre. - historic, centifolia rose - very strong, garden-filling scented rose - classic, damask-scented

– Strong, classic Damask fragrance.
– Pure snow‑white, very full rosette blooms.
– Vigorous, tall shrub with dense foliage.
– Excellent disease resistance for low upkeep.
– Exceptionally hardy, reliable in cold gardens.
Special feature: Celebrated in the World Federation of Rose Societies Old Rose Hall of Fame for its historic charm and scent.
Long-term garden plan – Familiar garden experience
Madame Hardy
eleanorROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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Madame Hardy – historic white Damask shrub rose

Step through your front gate and into a world of heritage calm with ‘Madame Hardy’, a celebrated 1830s Damask rose that settles naturally into London-style front gardens while coping gracefully with blustery, coastal-influenced, rain-soaked conditions. Its once-a-year flush of pure white, rosette blooms is lavish and memorably fragrant, filling the air after summer showers with a classic damask perfume that makes even a narrow path feel like a scented walk. As an own-root shrub it offers reassuring longevity, quietly rebuilding from the base if stems are damaged and giving you a stable, mature outline for decades with only modest maintenance. Dense, matt mid-green foliage forms an upright, bushy structure that screens bins or parked cars, sits comfortably in heavy clay once drainage is improved, and thrives in cooler, moisture-retentive corners with partial shade. Planted young in the 2‑litre pot, it naturally shifts from establishing roots, to building leafy shoots, to full ornamental presence over three rewarding seasons.


Usage options

Target area Reasoning
Feature shrub in a small front garden ‘Madame Hardy’ grows into a dense, upright shrub, ideal as a single focal point by a front door or low wall where space is tight but vertical presence is needed. Once established, its strong old-rose framework offers long-term structure with only light pruning, suiting those wanting enduring form more than constant tinkering, especially beginners.
Low-intervention historic rose bed This cultivar combines classic 19th‑century character with genuinely low maintenance: excellent resistance to black spot, mildew and rust means fewer sprays and less worry in humid summers. In a mixed historical bed, it contributes healthy green foliage and one opulent white flush without demanding complex care routines, making it attractive for busy-owners.
Scented summer walkway or narrow path The very strong damask fragrance is concentrated in its single main flowering, turning even a small path or side return into a seasonal scented event. Planted where you pass daily, the richly double, medium-sized blooms create a memorable sensory moment after rain, particularly appreciated by those who value atmosphere and perfume, such as fragrance-lovers.
Long-lived structural planting in a family garden As an own-root shrub, ‘Madame Hardy’ does not rely on a graft union, so if winter, children’s games or pruning errors damage stems, it reshoots from its own base, preserving its character over decades. This quiet resilience supports long-term garden plans and stable ornamental value, appealing to future‑minded homeowners.
Partial-shade side garden or north-east aspect This rose tolerates partial shade and cooler aspects better than many modern hybrids, holding its matt mid-green foliage and flowering reliably away from the fiercest midday sun. It works well where high walls, neighbouring houses or mature trees limit light, giving historic charm to awkward corners valued by practical city-gardeners.
Clay or moisture-retentive urban soils Once drainage is improved, ‘Madame Hardy’ responds well to heavy, moisture-retentive soils, coping with wet spells and wind typical of exposed, rain‑prone British plots, including coastal fringes. Its robust root system benefits from mulching and collected rainwater, fitting rainwater-conscious front gardens for sustainability-minded urban-dwellers.
Large container on balcony or paved front Where soil is limited or paving dominates, this variety can be grown in a large, deep container of at least 40–50 litres, using peat-free compost blended with grit for drainage. The upright habit gives height without sprawling, while own-root growth fills the pot steadily, suiting space-efficient, design-aware balcony-owners.
Background screen in mixed planting Reaching around 1.6–2.6 m with dense foliage and many thorns, ‘Madame Hardy’ forms an effective, living backdrop for perennials or shrubs, softening fences and boundaries. Its once-flowering display combines well with later-flowering companions that take over the show, an approach appreciated by thoughtful planners.

Styling ideas

  • Regency-Frontage – Underplant with lavender, nepeta and low box to echo period London terraces, using the white blooms as a calm, fragrant anchor – ideal for heritage‑minded homeowners.
  • Rain-Garden-Edge – Position near a permeable gravel strip with sage and ornamental grasses, letting roof run-off soak in while the shrub provides vertical structure – suitable for sustainability-focused city gardeners.
  • Shaded-Elegance – Combine with hostas and ferns along a side passage or north-east wall, where the rose supplies height and scent above close-textured foliage – perfect for small, part-shaded gardens.
  • Historic-Mix – Pair with dark smoke-bush and purple clematis weaving through the framework, creating a dramatic contrast that highlights the pure white rosettes – appealing to collectors of old roses.
  • Paved-Courtyard – Grow in a 50‑litre clay pot with airy nepeta at the base, placing it by a bench so the damask fragrance enriches warm evenings – recommended for balcony and courtyard dwellers.

Technical cultivar profile
Characteristic Data
Name and registration Historic Damask shrub rose, commercial type centifolia-like; current trade name and ARS exhibition name: Madame Hardy. Part of the Historic rose collection; long established but not formally registered.
Origin and breeding Raised by Julien-Alexandre Hardy in Jardin du Luxembourg, Paris; likely Damask seedling. Bred 1831 in France, introduced 1832 via Hardy, and now a classic old garden rose worldwide.
Awards and recognition Inducted into the World Federation of Rose Societies Old Rose Hall of Fame in 2006, recognising its enduring horticultural value, historical importance and reliability in gardens across many climates.
Growth and structural characteristics Strong, upright, bushy shrub 160–260 cm high and 150–250 cm wide, densely thorned with plentiful, matt, mid-green foliage. Forms a solid, leafy mass that reads as a substantial garden structure.
Flower morphology Medium-sized, very full, rosette blooms with over 40 petals, borne in corymbs. Not remontant: produces one abundant main flush per season, with weak self-cleaning so spent blooms benefit from manual removal.
Colour data and phenology Flowers open ivory white with slight greenish tints, maturing to radiant snow white with a tiny green eye. Colour holds well, though heat may scorch petals; overall effect is a clean, cool white display.
Fragrance and aroma Very strong, garden-filling damask fragrance typical of historic roses, most intense during the main flowering flush. Suitable where scent is a priority, although blooms are primarily ornamental rather than for cutting.
Hip characteristics Hip set is limited due to its extremely double blooms; when present, produces small, ovoid, green hips around 12–18 mm in diameter, usually unobtrusive within the dense foliage and old-rose framework.
Resistance and winter hardiness Excellent resistance to black spot, powdery mildew and rust under garden conditions. Fully hardy to about −29 to −32 °C (RHS H7, Swedish Zone 5, USDA 4b), coping well with typical UK winters without protection.
Horticultural recommendations Suited to flowerbeds, specimen planting, hedging and parks. Plant 120–220 cm apart depending on use; tolerates partial shade and medium heat but needs water in drought. Benefits from mulching and improved drainage on heavy soils.

Madame Hardy offers a once-a-season cloud of white, powerfully scented flowers on a disease-resistant, long-lived own-root shrub that gradually builds into a reliable garden structure; an excellent choice if you favour enduring, low-fuss planting.

Detailed product attributes

Product Identification Data

Product Name: MADAME HARDY – white historic centifolia rose - Hardy
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:23.09.2025
Cultivar Quality Rating: premium silver
Item Number: [319] 52-516 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a feminine given name.
Cultivar Synonym: Félicité Hardy; Rosa centifolia Alba
Original Trade Name: Madame Hardy
Current Trade Name: Madame Hardy Historic rose Hardy
Rose Group: Damask
Commercial Type: historic, centifolia rose
Commercial Group: Historical rose
Exhibition Category: historic shrub rose; strongly scented bedding and exhibition variety
Collection: Historic rose

Origin and Breeding

Initial Distributor: Hardy (France)
Registration Year: unregistered cultivar
Breeder: Julien -Alexandre Hardy
Breeding Company / Institution: Jardin du Luxembourg (Paris)
Breeding Year: France, 1831
Parentage: Exact origin unknown; most likely Damask seedling selection

Awards and Honours

Global and Lifetime Awards: World Federation of Rose Societies – Old Rose Hall of Fame (2006)
Competition and Show Awards: World Federation of Rose Societies – Old Rose Hall of Fame (2006)

Growth and Structural Characteristics

Height: 5.2-8.5ft (160-260 cm)
Spread: 4.9-8.2ft (150-250 cm)
Growth Habit: bushy (forming a dense bush), upright (erect growth habit)
Foliage: The variety has dense foliage. The leaves have a matt surface and a mid‑green colour.
Prickliness: densely thorned
Self-Cleaning Description: Most of the spent blooms remain on the plant and require manual deadheading.
Self-Cleaning Intensity: Self-cleaning: weak.

Flower Morphology

Flower Fullness: very full-flowered
Flower Shape: rosette
Flower Size: M (1,5-2,75 in)
Inflorescence Type: corymbose
Colour Code: ARS code: W RHS code: 155C (outer), 155D (inner)
Repeat Flowering: Not remontant; blooms once.

Colour Data and Phenology

Colour: white
Flower Colour Description: Uniform, radiant white petals with a subtle pale green shade at the centre.
Closed Bud: Cream-white, slightly green-tinged rounded bud.
Newly Opened Flower: Ivory white with a subtle greenish tint on the outer petals.
Full Bloom: Snow‑white, dense rosette with a small green dot in the centre.
Before Fading: The white tone pales slightly to a greyish‑white.
Colour Fading Description: The colour is generally long-lasting; in hot weather the petals may scorch or become slightly brown.

Fragrance and Aroma

Fragrance Strength: very strong, garden-filling scented rose
Fragrance Character: classic, damask-scented
Pollinator Attraction: Its highly double, tightly closed bloom form and reduced accessibility of the stamens make it less attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers conceal the stamens, making it primarily an ornamental variety.

Hip Characteristics

Hip Shape: egg-shaped
Hip Colour: green
Hip Comment: Rose hip formation is expected to be limited due to the double-flowered blooms; occasionally produced, 12–18 mm in diameter, ovoid, green hips.

Resistance and Hardiness

Hardiness (°C): -32–-29 °C
Heat and Drought Tolerance Description: Moderately tolerant of heat; requires watering during prolonged drought.
Disease Resistance: resistant
  • powdery mildew – resistant
  • black spot – resistant
  • rust – resistant

Horticultural Recommendations

Recommended Planting Distance: for mass planting 140 cm, for hedging 120 cm, as a specimen 220 cm
Planting Density: square planting 0,5 plant/m², hexagonal arrangement 0,6 plant/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement low; good disease resistance, generally requires little intervention.
Primary Uses: flowerbed, specimen, park, rose garden

Comments

Strengths: Long-term garden plan – Familiar garden experience
Companion Plants: Hosta species - shade-lily
Clematis 'Jackmanii' - large-flowered clematis 'Jackmanii'
Cotinus coggygria 'Royal Purple' - smoke-bush
Comment: Shade-tolerant.
MADAME HARDY – white historic centifolia rose - Hardy
Uniform, radiant white petals with a subtle pale green shade at the centre. - historic, centifolia rose - very strong, garden-filling scented rose - classic, damask-scented
Rose Shopping Online - white - Madame Hardy - historic, centifolia rose - (5.2-8.5ft (160-260 cm))
Inflorescence: corymbose Height: 5.2-8.5ft (160-260 cm) Flower shape: rosette Winter hardiness: 5b white - Hardy (France) historic, centifolia rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 5.2-8.5ft (160-260 cm) Height: 5.2-8.5ft (160-260 cm) - Flower fullness: very full-flowered Madame Hardy - Roses in the garden | eleanorROSE® Original - premium silver Julien -Alexandre Hardy

We showcase the external appearance of the roses available for online purchase from our webshop.


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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.