Romantic rose

62-009-1
62-009-2

Mileva™

Frayla®

BOZmilfra – Biljana Božanić Tanjga

Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity

– Strong, fresh fruity fragrance delighting senses.
– Compact, bushy habit for beds and borders.
– Abundant repeat flowering through the season.
– Soft pink blooms with romantic nostalgia look.
– Hardy to –26 °C, reliable in cold climates.
Special feature: Ideal for containers and edging, creating elegant, scented accents.
Vibrant garden scene – Timeless elegance
Mileva™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
19,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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MILEVA™ – pink nostalgia rose – Tanjga

Step through your front gate and feel the post-rain fragrance linger around MILEVA™, a compact Romantica shrub rose designed for effortless balance in small London-style gardens where wind and wet weather meet heavy soils yet stay beautifully managed. Its medium-height, bushy habit slips easily into narrow beds and containers, while the strong, sweet, fruity scent turns even a terrace corner into a calm haven. As a peat-free, own-root plant it settles gradually, giving you roots in year one, confident top growth in year two and full ornamental value by year three for long-term stability. Soft, cupped, mid-pink blooms with a nostalgic charm repeat generously through the season, creating a reliable rhythm of colour along paths and doorways. With moderate care needs, occasional dead-heading and simple seasonal checks keep this compact bush looking fresh and ready to enjoy.


Usage options

Target areaReasoning
Front garden focal point by the doorstep The strong, sweet, fruity scent and nostalgic, cupped blooms create a welcoming focal point beside a front door or gate without demanding complex maintenance, ideal where you pass daily and wish to enjoy reliable fragrance as a busy homeowner.
Compact hedge or path edging Its bushy, medium-height habit and recommended 30–35 cm spacing allow neat, low hedges that visually guide narrow paths while remaining easy to trim and light to dead-head, giving structure without the workload of taller shrubs for the time-conscious gardener.
Feature rose in a 50–70 litre container In a generous, well-drained 50–70 litre pot, MILEVA™ holds a tidy silhouette and repeats flowering, making it ideal for paved front gardens or balconies where soil is limited but you still want a long-lived, own-root rose that moves with you as an urban renter.
Rainwater-friendly planting near downpipes Positioned in improved clay or chalky soil that drains freely, this variety accepts regular natural watering from a downpipe area, aligning with low-input, rainwater-wise gardening where you prefer sustainable, simple routines as an eco-aware beginner.
Mixed “girly” border with perennials The harmonious mid-pink flowers combine effortlessly with soft purples and blues, allowing you to layer lavender, catmint or sage for a romantic, feminine look that still feels calm and modern, suited to style-conscious small-garden owners.
Long-term structural rose in a family bed As an own-root plant it builds a durable framework that can regenerate from the base if damaged, offering years of stable flowering without the complications of grafted stock, a reassuring choice for families wanting dependable, low-fuss planting.
Part-shade side return or narrow alley Its suitability for partial shade means it continues to flower in side returns or between houses, areas often overlooked in small plots, bringing colour and scent where sunlight is limited yet you still want decorative interest as a practical urban gardener.
Romantic seating or balcony corner The compact size, repeat-flowering clusters and strong scent make it perfect beside a small bench or balcony chair, where close-up enjoyment matters more than mass effect, particularly appealing if you relax outdoors after work as a busy city resident.

Styling ideas

  • Doorstep-Welcome – Place MILEVA™ in a large terracotta pot flanking the front door, underplanted with trailing thyme for soft edges – ideal for terrace-house residents wanting instant charm.
  • Romantic-Border – Combine with lavender, nepeta and pale foxgloves in a narrow strip bed for a layered pink-and-lilac scheme – suited to those creating a gentle, “girly” cottage feel.
  • Balcony-Retreat – Grow in a 50–70 litre container with peat-free compost and slow-release feed, adding airy grasses for movement – perfect for flat-dwellers seeking a scented evening nook.
  • Path-Edge – Plant as a low hedge along a front path, interspersed with white flowering sage, to frame the route with soft colour and perfume – good for families wanting tidy structure.
  • Rainwise-Corner – Site near a downpipe in improved, well-drained soil and pair with moisture-tolerant geraniums – designed for eco-minded gardeners making the most of roof run-off.

Technical cultivar profile
ParameterData
Name and registration Romantica shrub nostalgia rose; registered as BOZmilefra, marketed as Mileva™ Frayla®; bush rose exhibition class; feminine given-name cultivar from the Romantic rose commercial group.
Origin and breeding Bred by Biljana Božanić Tanjga at PhenoGeno Roses, Temerin, Serbia; bred around 2019 and registered in 2020; introduced after 2020 as a modern nostalgic shrub for garden use.
Growth and structural characteristics Compact, bushy plant reaching about 70–90 cm high and 45–60 cm wide; moderately dense, slightly glossy dark green foliage; moderately thorny stems; weak self-cleaning so spent blooms benefit from removal.
Flower morphology Very double, cupped, cluster-flowered blooms with more than 40 petals; medium-sized flowers around 1.5–2.75 inches; repeat-flowering with a generous second flush, providing a long decorative season.
Colour data and phenology Uniform bright mid-pink with a slight raspberry tone; buds open deep pink then soften towards pale pink while retaining the main hue; colour holds moderately well without strong discolouration or darker ageing patches.
Fragrance and aroma Strong, well-scented rose with a sweet, fresh, fruity character; fragrance is noticeable on warm, still days and especially effective near seating areas or entrances where close-range scent is appreciated.
Hip characteristics Very double flowers limit pollination, so hips form only sparsely and are usually small and inconspicuous; ornamental effect is concentrated in the blooms rather than in autumn fruit display.
Resistance and winter hardiness Rated to approximately −26 to −23 °C (RHS H7, USDA 5b, Swedish zone 4); moderate resistance to black spot, powdery mildew and rust; benefits from basic hygiene and occasional protection in humid seasons.
Horticultural recommendations Best at 30–55 cm spacing depending on use; suitable for beds, edging and containers; tolerates partial shade; prefers regular watering without prolonged drought and moderate maintenance with some dead-heading.

MILEVA™ unites compact form, strong fruity fragrance and dependable repeat flowering in a long-lived own-root shrub rose that will quietly earn its place in your garden, should you decide it suits your space.

Detailed product attributes

Product Identification Data

Product Name: MILEVA™ – pink nostalgia rose - Tanjga
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:09.08.2025
Item Number: [1096] 62-009 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a feminine given name.
Cultivar Synonym: Ava; Mileva™ Frayla®
Original Trade Name: Mileva™
Current Trade Name: Mileva™ Frayla® BOZmilefra
Rose Group: Romantica, Shrub
Commercial Type: nostalgia rose
Commercial Group: Romantic rose
Exhibition Category: bush rose
Collection: Frayla®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Introduction Year: after 2020
Breeder: Biljana Božanić Tanjga
Breeding Company / Institution: PhenoGeno Roses (Temerin, Serbia)
Breeding Year: -, 2019
Parentage: unknown

Growth and Structural Characteristics

Height: 2.3-3ft (70-90 cm)
Spread: 1.5-2ft (45-60 cm)
Growth Habit: compact, bushy
Foliage: The variety's foliage is moderately dense, with leaves that have a slightly glossy surface and range in colour from medium to dark green.
Prickliness: moderately thorny
Self-Cleaning Description: The majority of spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: self-cleaning weak

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cupped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: MP RHS code: 62C (outer), 62D (inner)
Repeat Flowering: It repeats well, producing an abundant second flowering.

Colour Data and Phenology

Colour: pink
Flower Colour Description: Uniform, bright mid-pink shade with a slight raspberry tinge.
Closed Bud: Deep, rich pink with slightly darker pigmentation at the tips.
Newly Opened Flower: Mid-pink petals with a slightly more intense tone along the rim of the outer petal whorl.
Full Bloom: Harmonious soft pink with a paler centre on the inner side of the petals.
Before Fading: It fades to a pale pink with almost no discolouration and without darker shades.
Colour Fading Description: As the bloom opens, the deep mid-pink gradually fades to a soft, pale pink, the primary hue remaining.

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose
Fragrance Character: sweet, fresh fruity
Pollinator Attraction: Its strongly double flower form (simple/semi‑double/double) and limited access to the stamens make it poorly attractive to pollinators.
Pollinator-Friendly Rating: Its very double flowers enclose the stamens; primarily an ornamental variety.

Hip Characteristics

Hip Comment: Rose hip formation is expected to be limited due to the double flowers.

Resistance and Hardiness

Hardiness (°C): -26–-23 °C
Heat and Drought Tolerance Description: Requires moderate watering; does not tolerate prolonged drought.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust –moderate

Horticultural Recommendations

Recommended Planting Distance: 35 cm for mass planting, 30 cm for hedging, 55 cm as a solitary specimen
Planting Density: in square planting 8,2 plants/m², in hexagonal arrangement 9,4 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement medium; requires occasional plant protection.
Primary Uses: flower bed, container, edging

Comments

Strengths: Vibrant garden scene – Timeless elegance
Companion Plants: Crocosmia sp - garden crocosmia Hemerocallis hybrids - daylilies Spiraea japonica 'Dart's Red' - Japanese spirea 'Dart's Red'
Comment: -
MILEVA™ – pink nostalgia rose - Tanjga
Uniform, bright mid-pink shade with a slight raspberry tinge. - nostalgia rose - strong, well-scented rose - sweet, fresh fruity
The rose webshop. - pink - Mileva™ - nostalgia rose - (2.3-3ft (70-90 cm))
Inflorescence: cluster-flowered Height: 2.3-3ft (70-90 cm) Flower shape: cupped Winter hardiness: 4b pink - PhenoGeno Roses (Serbia) nostalgia rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.3-3ft (70-90 cm) Height: 2.3-3ft (70-90 cm) - Flower fullness: very double-flowered Mileva™ - Roses in the garden | eleanorROSE® Original - standard Biljana Božanić Tanjga

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with the unique PharmaRosa® cultivation technology!

2 litre, own-root, potted rose.
With shoots appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality in line with the requirements of the E.N.A. (European Nurserystock Association).
In unique packaging designed to prevent damage.
Can be planted during frost-free periods.
True-to-name rose plant with a unique identifier.

The PharmaRosa® own-root potted rose is a fully rooted plant that guarantees reliable establishment for you, so it can be planted at any time of the year during frost-free periods.


Crop: several varieties at several stages of development in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system that permeates the growing medium, with the pot removed.
Balance: mature plant with the development of the root system and the shoots in harmony.

Information about the videos
This video series is not a “seasonal showcase”, but makes the essence of the PharmaRosa® own-root cultivation tangible: how the plant is structured, what the root system looks like and how the shoot system renews itself. The footage was therefore recorded at several different times on plants at various stages of development, so mixed leaf cover and differing levels of development may appear in the videos. This is not a “sample” of the consignment delivered, but an illustration of how the technology works. The current, season-specific condition of the rose you are purchasing (the state in which you can expect to receive it in the parcel) is shown at the top of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.