Flowerbed rose

52-651-1
52-651-2

Minerva™

Bedding rose

VISancar – Martin Vissers

Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade. - bedding floribunda rose - very strongly scented, garden-filling rose - slightly sweet character

– Very strongly scented, garden‑filling perfume
– Deep crimson‑purple blooms with velvety depth
– Reliable repeat‑flowering with abundant clusters
– Compact, bushy habit for beds and borders
– Good heat and drought tolerance in summer
Special feature: Award‑winning fragrance praised at Saverne and Madrid.
Environmentally conscious decision – Garden-specific decision
Minerva™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
24,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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MINERVA™ – deep purple bedding floribunda rose - Vissers

Step off the pavement into a front garden of balance, where rainwater collects in gravel strips and this deep purple floribunda holds its colour above dark, glossy foliage. ‘Minerva’ offers richly perfumed clusters of blooms with a very strong, garden-filling scent that drifts through small spaces, while its bushy, medium-height habit suits narrow London terraces and compact borders. As an own-root rose it builds a dependable framework over time, quietly extending the plant’s lifespan and making renewal after pruning or weather damage refreshingly straightforward. Planting in well-prepared ground that copes with persistent rain and heavy soil helps the shrub stay resilient in typical British weather. In the first year it focuses on roots, the second on strong new shoots, and by the third season it shows its full ornamental value. Its medium maintenance needs are simple to weave into busy urban routines, especially when combined with mulch and good drainage, while the compact size makes it equally at home in generous containers of at least 40–50 litres on balconies or paved front gardens. With careful siting in sun or light shade, ‘Minerva’ repays you with waves of colour and fragrance that feel both indulgent and quietly sustainable.


Usage options

Target area Reasoning
Small front garden bed in a terraced street Bushy, medium-height growth and dense foliage form a neat, reliable block of colour that reads well from the pavement without overwhelming a narrow plot, ideal for low-effort kerb appeal for the busy urban gardener.
Mixed border near seating or front door Exceptionally strong, garden-filling fragrance makes this rose perfect beside a bench or entrance, where its repeated flushes of bloom create a sensory focus with only occasional deadheading for the scent-loving homeowner.
Large container on balcony or paved front garden Performs well in roomy 40–50 litre containers, where its compact, upright habit and dense foliage give structure and colour without complex care, supporting low-input greenery for the space-conscious city dweller.
Own-root, long-term feature plant Supplied on its own roots, it establishes steadily, regenerates well after hard pruning or winter damage, and offers a reassuringly long service life with stable flowering performance for the future-minded gardener.
Rainwater-aware planting with improved drainage Suited to typical British conditions when planted in soil prepared to handle frequent rain and heavier textures, supporting resilient growth where rainfall runs off roofs or paths for the sustainability-focused planter.
Flowering hedge or low divider Recommended spacing of around 50–55 cm allows you to create a low, flowering line that marks boundaries without needing frequent clipping, while repeat blooming keeps it attractive for the practical family gardener.
Cut flowers from a home garden Clustered, very double blooms with a rich purple tone and powerful perfume make striking cut stems, bringing indoor scent and colour without specialist techniques for the home flower enthusiast.
Partly shaded urban border Tolerance of partial shade lets it thrive in spots with only part-day sun, typical of fenced, closely built streets, still providing rewarding bloom and scent for the light-challenged townhouse owner.

Styling ideas

  • Evening-Entrance – flank a front door with two large containers of ‘Minerva’ under-planted with trailing ivy, so perfume greets you as you return home – ideal for scent-focused city dwellers.
  • Rain-Garden – set ‘Minerva’ in a free-draining gravel strip that channels downpipe water, pairing with Nepeta and ornamental grasses to soften hard edges – perfect for sustainability-minded terrace owners.
  • Lavender-Ribbon – use a short hedge of ‘Minerva’ backed by lavender or sage to contrast deep purple blooms with silvery foliage – suited to gardeners wanting structure with easy care.
  • Balcony-Nook – plant a single rose in a 50-litre pot with low-growing thyme around the base to create a compact reading corner – great for balcony gardeners with limited floor space.
  • Front-Border – weave ‘Minerva’ through a mixed border with nepeta and shrubby cinquefoil for layered colour that looks good from the street – ideal for homeowners seeking neat but relaxed planting.

Technical cultivar profile
Parameter Data
Name and registration Floribunda bed rose; registered as VISancar, marketed as Minerva™ Bedding rose VISancar, with Minerva® as the American Rose Society approved exhibition name.
Origin and breeding Bred by Martin Vissers in Belgium from ‘Sharon’s Love’ × ‘Marie-Louise Velge’; bred 2004, registered 2004, introduced 2010 via Viva International BVBA.
Awards and recognition Highly regarded for fragrance, with scent awards at Saverne in 2008 and the prestigious “Pere Dot” fragrance award in Madrid in 2011.
Growth and structural characteristics Bushy, medium-height shrub reaching about 75–105 cm tall and 65–95 cm wide, with moderately thorny stems and dense, slightly glossy, dark green foliage giving good visual cover.
Flower morphology Very double, cup-shaped flowers with over 40 petals, medium-sized and borne in clusters, remontant with a plentiful second flush when lightly deadheaded through the season.
Colour data and phenology Deep crimson-purple flowers, ARS code M, RHS 79A–79B, opening vivid violet-purple and fading towards lavender-lilac, sometimes showing a bluish cast in strong sunlight.
Fragrance and aroma Very strongly scented cultivar with a garden-filling, sweet fragrance character, well suited for planting near paths, seating areas and entrances where scent can be fully appreciated.
Hip characteristics Occasionally develops small, spherical red hips about 8–12 mm across, decorative later in the season but generally sparse and not a primary ornamental feature of the plant.
Resistance and winter hardiness Hardy to around –21 to –18 °C (RHS H7, USDA 6b), tolerating heat reasonably well; shows medium resistance to black spot, powdery mildew and rust, needing occasional protection.
Horticultural recommendations Best in beds, borders or large containers, spaced 50–55 cm for groups; medium maintenance with some deadheading and plant protection, and suitable for light partial shade sites.

MINERVA™ – deep purple bedding floribunda rose - Vissers offers intense fragrance, compact bushy growth and dependable own-root longevity; a thoughtful choice if you value lasting colour and scent without complex care.

Detailed product attributes

Product Identification Data

Product Name: MINERVA™ – deep purple bedding floribunda rose - Vissers
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:10.03.2025
Cultivar Quality Rating: premium gold
Item Number: [256] 52-651 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name refers to the Belgian luxury car marque Minerva, which introduced the four‑wheel braking system in 1926.
Original Trade Name: Minerva®
Current Trade Name: Minerva™ Bedding rose VISancar
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: exhibition floribunda; cut flower
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Viva International BVBA (Belgium)
Breeder: Martin Vissers
Breeding Company / Institution: unknown / no data
Breeding Year: Belgium, 2004
Parentage: ‘Sharon’s Love’ × ‘Marie -Louise Velge’

Awards and Honours

Competition and Show Awards: Saverne – scent award (2008); Madrid "Pere Dot" – scent award (2011)

Growth and Structural Characteristics

Height: 2.5-3.4ft (75-105 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: bushy
Foliage: The variety has dense foliage, with leaves that have a slightly glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Some spent blooms remain on the plant and require subsequent deadheading.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: M RHS code: 79A, 79B
Repeat Flowering: Remontant with a plentiful second flowering.

Colour Data and Phenology

Colour: crimson-purple
Flower Colour Description: Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade.
Closed Bud: Glossy dark purple surface with a paler margin at the tip.
Newly Opened Flower: Vivid violet-purple petals with a delicate bluish edge.
Full Bloom: Uniform crimson purple, becoming slightly lighter towards the centre.
Before Fading: Fading lavender-lilac with a slight silvery tinge.
Colour Fading Description: As the bloom opens, the vivid crimson‑purple gradually fades to lavender‑lilac, and in strong sunlight a bluish tone may become more pronounced.

Fragrance and Aroma

Fragrance Strength: very strongly scented, garden-filling rose
Fragrance Character: slightly sweet character
Pollinator Attraction: Very double (40+ petals) flowers attract pollinators only to a limited extent, because the very double flower form and reduced stamen accessibility impede pollinator access.
Pollinator-Friendly Rating: Double-flowered, with over 40 petals, primarily ornamental; pollinator-friendliness limited.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Occasionally produced spherical red rose hip, 8–12 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well and requires watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 55 cm, for hedging 50 cm, as a solitary specimen 90 cm
Planting Density: in square planting 3,2 plants/m², in hexagonal arrangement 3,7 plants/m²
Partial Shade Tolerance: Suitable for partial shade
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: bed, border, container, cut flower

Comments

Strengths: Environmentally conscious decision – Garden-specific decision
Companion Plants: Potentilla fruticosa - shrubby cinquefoil Cornus sanguinea 'Midwinter Fire' - bloodtwig dogwood 'Midwinter Fire' Cornus alba 'Spaethii' - gold‑variegated white dogwood 'Spaethii'
Comment: -
MINERVA™ – deep purple bedding floribunda rose - Vissers
Deep, full crimson-purple, tending towards a slightly bluish tone in sunlight. Darker and velvety in shade. - bedding floribunda rose - very strongly scented, garden-filling rose - slightly sweet character
The rose webshop. - crimson-purple - Minerva™ - bedding floribunda rose - (2.5-3.4ft (75-105 cm))
Inflorescence: cluster-flowered Height: 2.5-3.4ft (75-105 cm) Flower shape: cup-shaped Winter hardiness: 3b crimson-purple - Viva International BVBA (Belgium) bedding floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.5-3.4ft (75-105 cm) Height: 2.5-3.4ft (75-105 cm) - Flower fullness: very double-flowered Minerva™ - Roses in the garden | eleanorROSE® Original - premium gold Martin Vissers

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.