Flowerbed rose

53-140-1
53-140-2

Purple Lodge

Bedding rose

ORA2437 – Pierre Orard

Deep, velvety crimson-purple. - flowerbed floribunda rose - strong, well-scented rose - sweet, fruity aroma

– Deep, velvety crimson‑purple cluster blooms.
– Strong, sweet and fruity fragrance.
– Bushy, dense habit for rich bedding effect.
– Reliable repeat flowering through the season.
– Good winter hardiness down to –23 °C.
Special feature: Multi‑award‑winning perfume rose with top European fragrance prizes.
Long-lasting plant – Shapes and contours
Purple Lodge
eleanorROSE® ORIGINAL 2-litre own-root potted rose
21,20 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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PURPLE LODGE – purple bedding floribunda rose - Orard

Step from pavement to front path and be met by velvety clusters of deep crimson-purple blooms, each with a strong, sweet, fruity scent that hangs in the air after summer showers and breezy evenings. PURPLE LODGE is a bushy, compact floribunda that fits effortlessly into a small London front garden or shared courtyard, coping well with typical rainfall and changeable weather while bringing a quietly luxurious, manor‑house elegance to everyday spaces. Planted in peat‑free compost with good drainage, it settles in steadily, forming durable own‑root growth that supports a long, reliable life and easy regeneration. Over its first seasons you will notice strong roots, then fuller top growth, and finally a rounded, floriferous shrub that anchors your planting. Whether you choose a generous border or a single large 40–50 litre container, the rich colour, repeat flowering flushes and shapely, cup‑formed blooms create a distinctly “girly”, romantic feel without demanding fussy care, rewarding regular light pruning and basic deadheading with months of colour, graceful structure and long‑term endurance.


Usage options

Target areaReasoning
Small urban front garden bed PURPLE LODGE forms a compact, bushy shrub that fits neatly into narrow front beds, giving strong colour and structure without overwhelming the space, ideal for simple, medium‑maintenance planting for the busy urban gardener
Rain‑aware terraced-house border In typical British showers and blustery spells, its dense foliage and floribunda habit cope well when soil is prepared with good drainage, making it a practical choice for rain‑responsive borders for the sustainability‑minded homeowner
Romantic “girly” feature by the front door The velvety crimson‑purple, very double blooms and manor‑inspired name create a soft, feminine focal point, especially when framed by low grasses or soft perennials, suiting the style‑conscious beginner
Low flowering hedge along a path Planted at 40 cm for hedging, its bushy growth knits into a low, scented line that guides you along the path, with repeat flushes providing a long flowering season for the family garden owner
Cutting patch for home arrangements Medium, cup‑shaped, very double flowers on clustered stems lend themselves to short vases and posies, bringing strong, fruity fragrance indoors throughout summer for the home‑florist gardener
Large container on balcony or doorstep In a 40–50 litre pot with peat‑free compost and regular watering, its compact height and bushy habit give a long‑lived own‑root specimen that can be enjoyed close‑up by the balcony and patio dweller
Mixed border with perennials Its shapely, clump‑forming structure and dense, matte foliage provide a strong backbone, pairing beautifully with nepeta, lavender or cranesbill to soften edges and extend interest for the hobby gardener
Long-term, own-root family garden planting Once established, the own‑root system supports regeneration from the base and stable form over many years, a reassuring choice where you want lasting value with straightforward seasonal care for the practical rose lover

Styling ideas

  • Manor-Front Charm – Line a short path with PURPLE LODGE and pale gravel, underplant with soft pink cranesbills for a quietly luxurious, English-lodge feel – ideal for city terrace owners wanting classic romance.
  • Rainwise Ribbon – Create a slim, mulched border beside your drive, mixing PURPLE LODGE with nepeta and low grasses to intercept rainwater while staying colourful – for urban gardeners focused on drainage and resilience.
  • Velvet-and-Lavender – Pair the crimson-purple blooms with lavender or dwarf sage in a sunny strip for scent layers from path level upwards – for fragrance enthusiasts who still prefer easy-care structure.
  • Balcony-Boudoir – Plant one shrub in a 50-litre pot with trailing thyme and soft pink lobelia to echo a boudoir palette outdoors – for balcony dwellers craving a “girly” yet compact rose feature.
  • Evening-Perfume Nook – Place a group of three near a bench, backed with tall campanula and crocosmia so twilight colour and strong scent frame evening pauses – for busy people seeking a calming, after-work retreat.

Technical cultivar profile
ParameterData
Name and registration Floribunda shrub marketed as PURPLE LODGE, registered as ORA2437, part of the Bedding rose collection; approved exhibition name Purple Lodge for show and catalogue use.
Origin and breeding Bred by Pierre Orard in France in 2007, registered 2009 and introduced from 2010 across Europe by Lacon and Roseraies Orard as a versatile bedding and shrub rose.
Awards and recognition Highly decorated fragrance rose, with multiple international perfume prizes including Monza, Barcelona, Baden-Baden, Madrid, Saverne and Monaco, underlining its notable scented performance.
Growth and structural characteristics Bushy, clump-forming shrub around 80–120 cm tall and 55–85 cm wide, with dense, matte green foliage and moderate prickles, forming a compact yet substantial presence in beds or hedges.
Flower morphology Medium-sized, very double, cup-shaped blooms with over 40 petals, produced in clustered inflorescences that repeat strongly, giving abundant first and second flushes across the season.
Colour data and phenology Deep, velvety crimson-purple flowers (RHS 79A–79B) with darker centres and paler margins, slightly fading in strong sun yet maintaining a rich, moody effect in typical UK conditions.
Fragrance and aroma Strong, sweet, fruity scent recognised by multiple perfume awards; best appreciated near seating or paths where the well-scented blooms can be enjoyed at close range through the flowering period.
Hip characteristics Occasional small, spherical red hips about 8–12 mm across, adding modest late-season interest but not produced in large quantities, as the plant is primarily grown for its flowers and fragrance.
Resistance and winter hardiness Hardy to approximately −23 to −21 °C (RHS H7, USDA 6a, Swedish zone 3) with medium resistance to black spot, mildew and rust, benefiting from standard monitoring in humid or enclosed sites.
Horticultural recommendations Best in full sun with well-drained soil; plant 50 cm apart in beds or 40 cm for hedging, allow 75 cm as a specimen, and irrigate during prolonged drought to support repeat flowering.

PURPLE LODGE offers compact structure, rich repeat flowering and award-winning fragrance on a durable own-root framework; consider it if you want lasting colour and scent with manageable care.

Detailed product attributes

Product Identification Data

Product Name: PURPLE LODGE – purple bedding floribunda rose - Orard
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:08.11.2025
Cultivar Quality Rating: premium bronze
Item Number: [909] 53-140 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The word 'Purple' refers to the purple colour, while 'Lodge' evokes the elegance of an English manor or hunting lodge.
Cultivar Synonym: Palais Biron; Purpledelicious
Original Trade Name: Purple Lodge
Current Trade Name: Purple Lodge Bedding rose ORA2437
Rose Group: Floribunda, Shrub
Commercial Type: flowerbed floribunda rose
Commercial Group: Bed rose
Exhibition Category: shrub rose; park rose (also suitable for cut flowers)
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Lacon (Germany, 2010); Roseraies Orard (France, 2012)
Registration Year: 2009 (FR 20097)
Breeder: Pierre Orard
Breeding Company / Institution: Roseraies Orard (France)
Breeding Year: France, 2007
Parentage: unknown

Awards and Honours

Competition and Show Awards: Monza Fragrance Award – Best park rose (2008); Barcelona Perfume Prize (2008); Baden-Baden Perfume Prize (2008); Madrid Perfume Prize (2008); Saverne Perfume Prize (2008); Crown of Queen Theodolinde (Monza) (2008); Monaco Perfume Cup (2014); Mayor of Mona

Growth and Structural Characteristics

Height: 2.6-3.9ft (80-120 cm)
Spread: 1.8-2.8ft (55-85 cm)
Growth Habit: bushy (clump-forming)
Foliage: The variety has dense foliage. Its leaves have a matt surface and a green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Most of the spent flowers remain on the plant and require subsequent cleaning.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: cup-shaped
Flower Size: M (1,5-2,75 in)
Inflorescence Type: clustered
Colour Code: ARS code: M RHS code: 79A (outer), 79B (inner)
Repeat Flowering: Repeats well; the second flowering is also abundant.

Colour Data and Phenology

Colour: crimson-lilac
Flower Colour Description: Deep, velvety crimson-purple.
Closed Bud: Dark deep purple petals with a subtle bluish hue.
Newly Opened Flower: Rich, velvety crimson-purple, gradually deepening to a bluish purple towards the centre.
Full Bloom: Uniform crimson purple, the petal edges are paler, the inner throat areas are darker.
Before Fading: A muted crimson with a fading lilac‑rosy margin.
Colour Fading Description: In strong sunlight it fades slightly, while in cooler conditions it retains a deeper hue.

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose
Fragrance Character: sweet, fruity aroma
Pollinator Attraction: Double (26–39 petals) flowers attract pollinators only to a limited extent, as the double flower form often obscures or restricts access to the stamens, reducing nectar and pollen availability.
Pollinator-Friendly Rating: Double, 26–39-petalled flowers partially cover the stamens, so its pollinator-friendliness is limited; primarily an ornamental cultivar.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Occasionally produced, 8–12 mm in diameter, spherical, red rose hip.

Resistance and Hardiness

Hardiness (°C): -23–-21 °C
Heat and Drought Tolerance Description: Generally flowers well in warm conditions; prolonged drought requires irrigation.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: Mass planting 50 cm, for hedging 40 cm, as a solitary specimen 75 cm
Planting Density: square planting 4,2 plants/m², hexagonal arrangement 4,8 plants/m²
Partial Shade Tolerance: prefers a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires pest and disease control.
Primary Uses: bed, cut flower, solitary specimen

Comments

Strengths: Long-lasting plant – Shapes and contours
Companion Plants: Campanula persicifolia - peach‑leaved bellflower Geranium spp. - garden cranesbills Crocosmia sp - garden crocosmia
Comment: -
PURPLE LODGE – purple bedding floribunda rose - Orard
Deep, velvety crimson-purple. - flowerbed floribunda rose - strong, well-scented rose - sweet, fruity aroma
Online rose purchase - crimson-lilac - Purple Lodge - flowerbed floribunda rose - (2.6-3.9ft (80-120 cm))
Inflorescence: clustered Height: 2.6-3.9ft (80-120 cm) Flower shape: cup-shaped Winter hardiness: 6b crimson-lilac - Lacon (Germany, 2010); Roseraies Orard (France, 2012) flowerbed floribunda rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 2.6-3.9ft (80-120 cm) Height: 2.6-3.9ft (80-120 cm) - Flower fullness: very double-flowered Purple Lodge - Roses in the garden | eleanorROSE® Original - premium bronze Pierre Orard

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question: What would I like to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.