Flowerbed rose

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Ruby™

Mella®

BOZrubybor – Dr. Olivera Ilić

Bright ruby-red base colour with petals adorned by thin whitish-pink streaks. - bedding polyantha rose - unscented rose - no noticeable fragrance

– Vivid ruby-red blooms with delicate striping.
– Compact, bushy habit ideal for bedding.
– Reliable repeat flowering through the season.
– Medium disease resistance and winter hardy.
– Single flowers highly attractive to bees.
Special feature: Forms charming small orange-red hips for extra late-season interest.
Illustrated with real photos – Safe for the long term
Ruby™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
17,50 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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RUBY™ – red-pink bedding polyantha rose – Ilić

Step out after rain and be met by ruby clusters of single blooms, their open centres alive with visiting pollinators, while this compact bush forms a neat, low border that suits the scale of most family front gardens. RUBY™ settles reliably even where soils are heavy, supporting gardens that must cope with blustery showers and demanding coastal weather, yet it remains easy to look after with only moderate attention. Its twiggy, bushy habit makes it perfect for small beds, rainwater-friendly gravel strips or generous containers, and the own-root form offers reassuring longevity and recovery after harsh winters or pruning. In the first year it concentrates on roots, the second brings bolder top growth, and by the third season the full display of colour and hips is usually established, giving lasting visual balance in a sustainable, low-fuss planting.


Usage options

Target area Reasoning
Small front garden bed The bushy, compact habit (around 35–55 cm high and wide) makes RUBY™ ideal for narrow London front gardens, offering a long season of bright colour without overwhelming limited space, well suited to the needs of busy homeowners.
Low-maintenance pollinator patch Single, open blooms with clearly exposed stamens are highly attractive to bees, so even a short row or small cluster becomes a lively foraging stop while you enjoy colour with only occasional basic care, perfect for the aspiring urban naturalist.
Rainwater-friendly strip by the path Planted into improved soil alongside a gravel or permeable path, RUBY™ copes well where rain runs off paving, making use of extra moisture and shrugging off showers and wind in changeable weather, fitting well with the aims of the climate-aware gardener.
Statement container on steps or balcony In a 40–50 litre or larger pot with peat-free compost, this rose forms a rounded, flower-laden shrub, giving a strong focal point that is easy to water and tend from the doorstep, attractive for the space-conscious apartment dweller.
Mixed border with perennials The mid-green, slightly glossy foliage and ruby-red, streaked blooms combine beautifully with lavender, nepeta or sage, creating gentle colour echoes and soft movement through the season, appealing to the style-driven home gardener.
Family-friendly, durable planting As an own-root shrub, RUBY™ can regenerate from its base if stems are damaged, supporting a long-lived, stable presence in busy family gardens with children and pets, reassuring for the practical long-term planner.
Season-long colour accent near seating Remontant flowering provides repeated flushes of bright blooms from early summer, keeping a seating area cheerful for months with minimal deadheading, aligning with the expectations of the relaxed weekend gardener.
Wildlife-friendly edge or low hedge Clusters of flowers followed by small orange-red hips add autumn interest and extra wildlife value, helping you turn a simple edge or short hedge into a biodiverse ribbon that suits the values of the environmentally aware city resident.

Styling ideas

  • Ruby-Edge – line a narrow terraced-house front border with RUBY™ and soft nepeta for a low, bee-friendly fringe – suited to design-conscious city homeowners
  • Balcony-Grove – plant one shrub in a 50-litre container with trailing thyme and gravel mulch for easy watering – ideal for space-limited flat dwellers
  • Perennial-Blend – mix RUBY™ with lavender and echinacea for layered colour and pollinator movement – appealing to beginner wildlife gardeners
  • Path-Ribbon – repeat small groups along a permeable front path to catch rainwater and brighten daily walks – perfect for eco-minded families
  • Hip-Harvest – allow hips to form behind the flowers for autumn colour beside low grasses – attractive to year-round interest seekers

Technical cultivar profile
Characteristic Data
Name and registration Polyantha shrub rose from the Mella® collection; registered as BOZrubybor and marketed as Ruby™ Mella®, a compact bedding rose suitable for modern small gardens and decorative front plots.
Origin and breeding Bred by Dr Olivera Ilić for PhenoGeno Roses (Serbia / Netherlands); introduced in 2021 after registration in 2020, combining compact growth with long seasonal display for adaptable garden use.
Growth and structural characteristics Bushy, moderately thorny shrub reaching about 35–55 cm in height and spread, with moderately dense, mid‑green, slightly glossy foliage, forming a neat, low mound ideal for beds, borders and containers.
Flower morphology Small single blooms, around 0.5–1.5 inches across, carried in clusters on short stems; 5–12 petals with a flat, open shape and good stamen visibility, repeating freely in several waves through the season.
Colour data and phenology Bright ruby-red base with thin whitish‑pink streaks; colour fades only slightly, with striping lightening towards creamy white; buds deep ruby-red; open blooms show clear contrast between red ground and pale striping.
Fragrance and aroma No noticeable fragrance; this cultivar is selected mainly for visual impact and pollinator accessibility rather than scent, making it a good choice where colour and ecological value take priority.
Hip characteristics Frequently sets small, spherical hips around 6–10 mm in diameter; hips turn orange‑red as they mature, adding modest autumn interest and extra wildlife value once the main flowering period has passed.
Resistance and winter hardiness Medium disease resistance to black spot, powdery mildew and rust; hardy to approximately −21 to −18 °C (RHS H7, USDA 6b), with moderate heat tolerance when watered during prolonged dry spells.
Horticultural recommendations Best in full sun with improved drainage on heavy soils; plant 35–45 cm apart in beds or low hedges; suitable for 40–50 litre containers; maintenance is moderate, requiring occasional health checks and timely watering.

RUBY™ Mella® brings compact, repeat colour, pollinator-friendly single blooms and long-lived own-root reliability to small gardens and generous containers, making it a thoughtful choice when you want lasting impact from a modest planting.

Detailed product attributes

Product Identification Data

Product Name: RUBY™ – red-pink bedding polyantha rose - Ilić
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:06.06.2025
Item Number: [565] 52-866 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The English word "ruby" means a ruby gemstone.
Current Trade Name: Ruby™ Mella® BOZrubybor
Rose Group: Polyantha
Commercial Type: bedding polyantha rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Mella®

Origin and Breeding

Initial Distributor: PhenoGeno Roses (Serbia)
Breeder: Dr. Olivera Ilić
Breeding Company / Institution: PhenoGeno Roses doo (Serbia / Netherlands)
Breeding Year: -, 2018
Parentage: unknown

Growth and Structural Characteristics

Height: 1.1-1.8ft (35-55 cm)
Spread: 1.1-1.8ft (35-55 cm)
Growth Habit: bushy
Foliage: The variety has moderately dense foliage, with leaves that have a slightly glossy surface and a mid-green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No information is available on self-cleaning.
Self-Cleaning Intensity: No data on self-cleaning strength.

Flower Morphology

Petal Count: 5–12
Flower Fullness: single-flowered
Flower Shape: flat
Flower Size: S (0,5-1,5 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: rb RHS code: 46A, 155C
Repeat Flowering: Remontant, the second flowering is also abundant.

Colour Data and Phenology

Colour: red -pink
Flower Colour Description: Bright ruby-red base colour with petals adorned by thin whitish-pink streaks.
Closed Bud: Deep ruby red with a uniformly shaded surface.
Newly Opened Flower: Fiery red petals already showing delicate white streaks.
Full Bloom: In an open, cup-shaped bloom, thin pale pinkish‑white stripes contrast sharply with the red ground colour.
Before Fading: The red tone fades slightly, and the striping lightens to creamy white.
Colour Fading Description: During opening, the red ground colour only slightly fades, while the whitish-pink striping lightens to creamy white.

Fragrance and Aroma

Fragrance Strength: unscented rose
Fragrance Character: no noticeable fragrance
Pollinator Attraction: Open flowers expose the stamens, making the cultivar attractive to bees, and simple or semi-double flower forms with accessible stamens generally attract more pollinators than fully double forms where the stamens are concealed.
Pollinator-Friendly Rating: Its single, open blooms reveal the stamens, making it explicitly pollinator-friendly and highly attractive to bees.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Tends to form rose hips; 6–10 mm in diameter, spherical, orange-red rose hips.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Performs well in heat; requires regular watering during prolonged dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 45 cm, for hedging 35 cm, as a specimen 75 cm
Planting Density: square planting 4,9 plants/m², hexagonal arrangement 5,7 plants/m²
Partial Shade Tolerance: Best in full sun
Maintenance Requirement: Maintenance requirement medium; requires occasional pest and disease control.
Primary Uses: flower bed, border, container, specimen

Comments

Strengths: Illustrated with real photos – Safe for the long term
Companion Plants: Nepeta x faassenii - garden catmint Echinacea 'Big Kahuna' - coneflower Ceanothus thyrsiflorus - California lilac
Comment: -
RUBY™ – red-pink bedding polyantha rose - Ilić
Bright ruby-red base colour with petals adorned by thin whitish-pink streaks. - bedding polyantha rose - unscented rose - no noticeable fragrance
The rose webshop. - red -pink - Ruby™ - bedding polyantha rose - (1.1-1.8ft (35-55 cm))
Inflorescence: cluster-flowered Height: 1.1-1.8ft (35-55 cm) Flower shape: flat Winter hardiness: 6b red -pink - PhenoGeno Roses (Serbia) bedding polyantha rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 1.1-1.8ft (35-55 cm) Height: 1.1-1.8ft (35-55 cm) - Flower fullness: single-flowered Ruby™ - Roses in the garden | eleanorROSE® Original - standard Dr. Olivera Ilić

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.