Hybrid Tea rose

52-670-1
52-670-2

Simply Gorgeous™

Hybrid tea rose

FORmaui – John Ford

Powdery lavender‑lilac shade with delicate silvery‑mauve tones. - hybrid tea rose - strong, well-scented rose - sweet character

– Elegant, high‑centred hybrid tea blooms.
– Refined lavender‑lilac and silvery tones.
– Strong, sweet fragrance for cut flowers.
– Upright, bushy habit for specimen planting.
– Moderate disease resistance in typical gardens.
Special feature: Colour shifts beautifully from deep lavender‑purple buds to silvery lavender blooms with warm bronze tones in the centre.
Environmentally sensitive landscaping – Naturalistic style
Simply Gorgeous™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
24,90 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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SIMPLY GORGEOUS™ – lavender hybrid tea rose – Ford

Imagine your front garden after rain: a narrow path edged with lavender blooms, each high‑centred flower holding beads of water on its slightly glossy foliage, while a strong, sweet perfume hangs in the air and you step out into a sense of balance. SIMPLY GORGEOUS™ is a compact, upright hybrid tea rose that slips easily into small London front gardens and neat borders, coping reliably with typical British showers and blustery spells in coastal winds and rain‑washed sites. Planted in a modest bed or a 40–50 litre pot with good drainage, it offers season‑long fragrance, long‑stemmed cut-flowers for the house, and a consistently elegant, bushy habit. As an own‑root shrub it builds a durable framework with excellent regeneration, giving a long lifespan and stable performance over many years, while year one focuses on roots, year two on strong shoots, and year three on full ornamental impact. With medium maintenance needs and moderate disease resistance, this rose suits busy gardeners who still want a beautifully styled, rainwater‑conscious, sustainable urban garden.


Usage options

Target area Reasoning
Feature rose in a small front garden bed The upright, bushy habit and 80–110 cm height allow SIMPLY GORGEOUS™ to stand as a single focal point without overwhelming a compact London terrace frontage, giving structure and elegance with minimal space demands for the style‑conscious homeowner.
Cut-flower patch for home bouquets High‑centred, pointed buds on long, straight stems and strongly scented blooms make this cultivar ideal for cutting, providing reliable homegrown flowers so you can enjoy its colour and perfume both outdoors and indoors as a rewarding project for the enthusiastic beginner.
Mixed rose or perennial border Its dense, mid‑green foliage and softly lavender flowers blend beautifully with perennials, giving repeated flushes through the season and anchoring the planting scheme while neighbouring plants help disguise any minor foliage marking, ideal for relaxed, naturalistic gardeners.
Rainwater-conscious urban planting Compact size and moderate spread make it easy to combine with permeable surfaces and underplanting, helping you direct rainfall into soil rather than hard paving in typical British rain and wind, with planting kept straightforward for eco‑minded city residents.
Large container on balcony or patio In a 40–50 litre pot with drainage, its tidy upright form and medium maintenance needs give a long‑lived feature rose, while the own‑root constitution supports steady regrowth after pruning, suiting balcony owners wanting statement flowers with limited time.
Low, fragrant hedge or property boundary Planting at 50–60 cm spacings creates a scented, shoulder‑height line that guides the eye and subtly screens boundaries, with remontant flowering bringing repeated colour along paths and drives, appealing to families who value both privacy and beauty.
Long-term, low-fuss specimen for family gardens Own‑root growth builds resilience and longevity, so even after harsh pruning or occasional weather damage it grows back true to type, providing a stable, reliable show of flowers over many years for those seeking dependable, low‑effort planting.
Structured accent in naturalistic, sustainable schemes The slightly glossy, bronzy‑red young foliage and refined lavender blooms give formal shape within looser grasses and perennials, so schemes stay visually ordered while still feeling soft and wildlife‑aware, perfect for design‑led but practically minded gardeners.

Styling ideas

  • Terrace Welcome – Pair one or two plants with lavender and low cranesbills beside a front step for a scented, rain‑softened entrance – ideal for urban homeowners wanting strong fragrance with little upkeep.
  • Lavender Ribbon – Create a short hedge of SIMPLY GORGEOUS™ edged with dwarf Lavandula for neat lines and cutting stems – suited to beginners who like classic structure without complex pruning.
  • Balcony Jewel – Grow a single plant in a 50 litre container with trailing Nepeta for colour and scent on compact patios – perfect for busy flat‑dwellers seeking a single, long‑lived statement rose.
  • Naturalistic Frame – Set the rose among airy Panicum and hardy geraniums so the upright form anchors looser grasses – good for design‑conscious gardeners aiming for soft, sustainable planting.
  • Family Cut-Garden – Line a narrow bed with several bushes to supply repeat blooms for vases – great for families who want easy flowers for picking and shared gardening moments.

Technical cultivar profile
Parameter Data
Name and registration Hybrid tea rose, registered as FORmaui and marketed as SIMPLY GORGEOUS™ – lavender tea-hybrid rose – Ford; commercial type and group both classified as hybrid tea rose.
Origin and breeding Bred by John Ford of Ford Roses in Palmerston North, New Zealand, with Style Roses introducing it to the UK market in 2014; parentage is unrecorded and registration year data are not available.
Growth and structural characteristics Upright, bushy shrub reaching about 80–110 cm high and 60–85 cm wide, with dense, slightly glossy foliage; young leaves emerge bronzy-red before maturing to a healthy mid-green; only slightly thorny canes.
Flower morphology Classic exhibition-style hybrid tea with solitary, high-centred, pointed buds; large double blooms with approximately 26–39 petals; remontant habit provides a plentiful second flush of flowers through the season.
Colour data and phenology Powdery lavender-lilac with silvery-mauve tones; buds open deep lavender-purple with bronze edging, then fade through light lavender to silvery lavender, with central tones shifting from copper-bronze to creamy rose-brown.
Fragrance and aroma Strong, sweet rose fragrance that is readily noticeable both in the garden and as a cut bloom indoors; scent quality makes it particularly attractive for planting near paths, seating areas, and frequently used entrances.
Hip characteristics Occasionally develops small, spherical hips 10–14 mm across, coloured orange-red (RHS 34A); hips are ornamental in autumn but usually limited in number, reflecting its main role as a flowering display rose.
Resistance and winter hardiness Rated to approximately -15 to -12 °C, corresponding to RHS H6 and Swedish Zone 2, USDA Zone 7b; disease resistance is moderate to powdery mildew, black spot and rust, with occasional plant protection recommended.
Horticultural recommendations Best in a sunny, open position with decent drainage; suitable for beds, specimen planting, low hedging and cutting; plant around 60 cm apart in mass plantings or 90 cm for specimens, with routine feeding and pruning for best results.

SIMPLY GORGEOUS™ offers strongly scented, exhibition-style lavender blooms on a compact, long-lived own-root shrub, bringing reliable cutting flowers and refined structure to family gardens and patios; an elegant choice if you value beauty with manageable care.

Detailed product attributes

Product Identification Data

Product Name: SIMPLY GORGEOUS™ – lavender tea-hybrid rose - Ford
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:18.04.2025
Cultivar Quality Rating: premium gold
Item Number: [548] 52-670 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The English phrase 'Simply Gorgeous' means 'Simply gorgeous'.
Original Trade Name: Simply Gorgeous™
Current Trade Name: Simply Gorgeous™ Hybrid tea rose FORmaui
Rose Group: Hybrid Tea
Commercial Type: hybrid tea rose
Commercial Group: Hybrid tea rose
Exhibition Category: exhibition hybrid tea; cut flower
Collection: Hybrid tea rose

Origin and Breeding

Initial Distributor: Style Roses (United Kingdom)
Registration Year: Data not available
Breeder: John Ford
Breeding Company / Institution: Ford Roses (Palmerston North, New Zealand)
Breeding Year: -, 2015
Parentage: unknown

Growth and Structural Characteristics

Height: 2.6-3.6ft (80-110 cm)
Spread: 2-2.8ft (60-85 cm)
Growth Habit: upright, bushy
Foliage: The variety's foliage is dense, the leaves have a slightly glossy surface and are bronzy-red on young shoots, maturing to a mid-green shade.
Prickliness: slightly thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: high-centred, pointed-budded (cut rose type)
Flower Size: L (2,75-3,95 in)
Inflorescence Type: solitary
Colour Code: ARS code: m RHS code: 76A, 76D
Repeat Flowering: It remonts well, producing a plentiful second flush of flowers.

Colour Data and Phenology

Colour: lavender
Flower Colour Description: Powdery lavender‑lilac shade with delicate silvery‑mauve tones.
Closed Bud: Deep lavender-purple with a delicate bronze edging.
Newly Opened Flower: The outer petals are a pale pink‑lilac, while the inner petals show a strong lavender base with copper‑bronze tones.
Full Bloom: Light lavender, with a slight bronze-brown tinge in the centre.
Before Fading: The petals fade to a silvery lavender, while the centre takes on a creamy rose-brown shade.
Colour Fading Description: During opening, the deep lavender-purple gradually fades to a lighter, silvery lavender, while the centre shifts from copper-bronze to a creamy, pinkish-brown.

Fragrance and Aroma

Fragrance Strength: strong, well-scented rose
Fragrance Character: sweet character
Pollinator Attraction: Its double (fully filled) flower form and reduced accessibility of the stamens mean it attracts pollinators only to a limited extent.
Pollinator-Friendly Rating: Based on the flower form, primarily ornamental, not specifically pollinator-friendly

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red (RHS 34A)
Hip Comment: Occasionally produced, 10–14 mm in diameter, spherical, orange-red (RHS 34A) rose hip.

Resistance and Hardiness

Hardiness (°C): -15–-12 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: moderate
  • powdery mildew – moderate
  • black spot – moderate
  • rust – moderate

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm apart, for hedging 50 cm apart, as a specimen 90 cm apart
Planting Density: square planting 2,8 plants/m², hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flowerbed, cut flower, specimen plant

Comments

Strengths: Environmentally sensitive landscaping – Naturalistic style
Companion Plants: Lavandula angustifolia - lavender Geranium species - garden cranesbills Panicum virgatum 'Sangria' - switchgrass
Comment: -
SIMPLY GORGEOUS™ – lavender tea-hybrid rose - Ford
Powdery lavender‑lilac shade with delicate silvery‑mauve tones. - hybrid tea rose - strong, well-scented rose - sweet character
The rose webshop. - lavender - Simply Gorgeous™ - hybrid tea rose - (2.6-3.6ft (80-110 cm))
Inflorescence: solitary Height: 2.6-3.6ft (80-110 cm) Flower shape: high-centred, pointed-budded (cut rose type) Winter hardiness: 6b lavender - Style Roses (United Kingdom) hybrid tea rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2.6-3.6ft (80-110 cm) Height: 2.6-3.6ft (80-110 cm) - Flower fullness: double flowered Simply Gorgeous™ - Roses in the garden | eleanorROSE® Original - premium gold John Ford

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.