VILLE DE COURBEVOIE – pink bedding floribunda rose - Rateau
Step out after rain into a front garden that feels effortlessly balanced, where compact, bushy plants carry neat clusters of clear mid-pink blooms that gradually soften to a pearlescent pastel. This modern floribunda is bred for reliable garden performance, flowering in generous flushes from early summer well into autumn with only occasional deadheading, while coping steadily with typical British showers and heavier soils in exposed, breezier spots. Planted as an own-root rose, it establishes for the long term, building a stable, resilient framework that can regenerate from the base and maintain even colour and form over many seasons. In a London terrace or small family plot it brings structured impact without demanding complex care, settling in quickly as a container focal point or low, tidy hedge along a narrow path. With an emphasis on sustainable, rainwater-aware planting, it partners beautifully with drought-tolerant perennials so you can enjoy a calm, ordered border that matures gracefully year after year.
Usage options
| Target area |
Reasoning |
| Small front-garden flower bed |
Compact height and 50–70 cm spread make it ideal for narrow beds in front of terraces, giving a structured line of mid-pink colour without overwhelming the space; its bushy habit brings neat form with medium maintenance for busy urban gardeners. |
| Low flowering hedge along a path |
Regular spacing at 35–40 cm creates a tidy, continuous hedge of cup-shaped flowers, guiding the eye and softening hard edges; repeat flushes keep the line interesting for months with only light pruning for beginner home-owners. |
| Rainwater-conscious mixed border on heavier soil |
Performs reliably in typical family gardens where rainfall and heavier clay are common, pairing well with drainage-improving perennials so beds cope better with wet spells while still looking ordered for sustainability-minded gardeners. |
| Large container on steps, patio or balcony (40–50 L) |
Bushy growth and medium height suit a 40–50 litre pot, giving a stable, long-lived feature that can be watered with collected rain; own-root plants settle in strongly and cope well with careful pot management for space-limited city dwellers. |
| Repetitive planting in urban green spaces |
Uniform colour and habit allow rhythmic, block-style planting that reads clearly from a distance; sturdy, mid-height bushes stand up to public-space wear with moderate care inputs for low-maintenance landscape projects. |
| Colour-accent bed with perennials |
Cluster-flowered heads give strong mid-pink accents above mid-green foliage, combining easily with blues and silvers for a calm scheme; repeat flowering keeps borders engaging through the season for design-conscious gardeners. |
| Family garden seating corner |
Moderate fragrance keeps the seating area gentle rather than overwhelming, while continuous blooms lend a soft, romantic backdrop that still looks tidy and manageable for time-pressed parents. |
| Long-term own-root planting for enduring structure |
As an own-root rose it rebuilds from the base if damaged, avoiding graft issues and helping the planting hold its shape and colour year after year with simple pruning, giving reassuring longevity for long-term planners. |
Styling ideas
- Terrace Welcome Row – Line a narrow front path with evenly spaced plants for a soft pink edge, underplanted with Alchemilla mollis to catch raindrops – ideal for small London terraces.
- Pastel Calm Border – Combine with lavender, nepeta and pale grasses for a soothing, low-fuss mix that flowers for months – perfect for busy professionals wanting gentle colour.
- Urban Pot Feature – Plant a single bush in a 40–50 litre container with gravel mulch to pair with rainwater use – suited to balconies and paved front steps.
- Family-Friendly Hedge – Create a low hedge around a lawn or play area, mixing in shrubby cinquefoil for extra texture – good for families seeking tidy, forgiving planting.
- Modern Block Planting – Use repeated groups of three among salvias and sage for graphic, colour-coordinated beds – appealing to design-led homeowners and new gardeners.
Technical cultivar profile
| Property |
Data |
| Name and registration |
Ville de Courbevoie is a floribunda bed rose; registered as EVEgrific, with the ARS exhibition name ‘Ville de Courbevoie’, bred for bedding and mass-planting use in modern gardens. |
| Origin and breeding |
Bred in France in 2011 by Jérôme Rateau for Les Roses Anciennes André Eve; introduced commercially in 2021, with ARS registration the same year under the cultivar name EVEgrific. |
| Awards and recognition |
Recognised soon after introduction with a gold medal at Nyon and a silver medal in Rome (floribunda class), plus certificates of merit at Saverne and Le Roeulx in 2021. |
| Growth and structural characteristics |
Forms a bushy, moderately prickly shrub about 70–110 cm tall and 50–70 cm wide, with dense, slightly glossy mid-green foliage giving good ground coverage and a tidy outline in beds. |
| Flower morphology |
Produces medium-sized, double, cup-shaped clusters with around 26–39 petals; remontant habit with generous second flushes, though some deadheading after flowering will enhance display consistency. |
| Colour data and phenology |
Mid-pink blooms (RHS 62C outer, 158D inner) open deeper at petal tips, then fade to light pastel pink with pearlescent edges; colour holds well before gently paling through the flowering cycle. |
| Fragrance and aroma |
Fragrance is very weak and barely noticeable, making it suited to seating areas where strong scent is not desired; grown chiefly for colour impact and flowering rhythm rather than perfume. |
| Hip characteristics |
After flowering, it can bear moderate quantities of small, spherical red hips about 6–10 mm across, adding discreet late-season interest without significantly reducing overall flowering. |
| Resistance and winter hardiness |
Hardy to approximately −21 to −18 °C (RHS H7, USDA 6b), with medium resistance to black spot, mildew and rust; benefits from good air circulation and basic preventative care in humid seasons. |
| Horticultural recommendations |
Best in sunny positions with well-prepared soil; suitable for beds, hedging, containers and urban green spaces at 35–65 cm spacing, with medium maintenance and regular watering in prolonged dry periods. |
VILLE DE COURBEVOIE offers long-season mid-pink colour on a compact, easy-care shrub that settles reliably in containers or beds as a durable own-root planting, making it a thoughtful choice for evolving family and urban gardens.
