Flowerbed rose

53-280-1
53-280-2

Ville d'Ettelbruck

Bedding rose

LENivill – Louis Lens

Vivid, rich blood‑red shade with a velvety, deep appearance. - flowerbed shrub rose - light, restrained-scented rose - delicate, light in character

– Vivid, velvety dark-red clusters all season.
– Upright, dense shrub for beds and parks.
– Forms decorative red hips in autumn.
– Medium disease resistance, hardy to H7.
– Light, delicate fragrance, bee-attracting blooms.
Special feature: Bronze medal winner at Baden‑Baden 1982, a proven classic for long-lasting plantings.
Long-lasting plant – Expert knowledge
Ville d'Ettelbruck
eleanorROSE® ORIGINAL 2-litre own-root potted rose
20,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens

Step out after rain to meet the rich, dark-red flowers of VILLE D'ETTELBRUCK, a modern shrub rose designed for balance between beauty and ease. Its semi-double, pollen-accessible blooms invite bees, while the upright, compact habit suits London terraces and small front gardens where drainage needs gentle handling in heavier soils and wetter, wind‑touched sites. This rose offers reliable flowering from early summer onwards, with tidy clusters that refresh the border as it quietly forms decorative red hips if you prefer a wilder autumn look. Being own‑root, it promises long-term stability, regrowing strongly from the base if cut back hard or after tougher winters, giving a reassuring sense of longevity for family gardens. In its first years, it focuses on roots, then sturdy shoots, before reaching full ornamental impact around the third season, when it settles seamlessly into your sustainable, rainwater‑friendly planting.


Usage options

Target area Reasoning
Urban front garden flowerbed The compact, upright habit and rich blood‑red clusters create a strong focal point in narrow front beds without overwhelming the space, ideal along paths or beside steps where you pass frequently and want colour with minimal upkeep for the busy urban gardener.
Pollinator‑aware city planting Semi‑double flowers with visible stamens provide accessible pollen, so bees can forage easily between other small perennials, bringing gentle movement and life to balconies or front gardens while you enjoy a restrained, not overpowering scent as a bonus for the sustainability‑minded beginner.
Low‑maintenance mixed shrub border Medium maintenance needs, glossy foliage and repeat flowering mean you can rely on steady colour with only occasional pruning and light pest checks, suiting those who want structure and long bloom without turning weekend time into constant chores for the time‑pressed homeowner.
Rain‑aware, clay‑based gardens Suited to typical British conditions where showers, wind and heavier soils meet; planted in improved, free‑draining pockets, it copes well with wet spells and blustery days, keeping its display tidy and upright even in exposed streetscapes for the weather‑conscious gardener.
Long‑term family garden investment The own‑root form helps the plant recover from hard pruning, accidental damage or harsh winters, so over years it maintains its shape and flower power rather than declining, offering dependable structure in established family plots for the future‑focused garden owner.
Season‑spanning colour focus Good remontant performance ensures the second flush is also generous, keeping borders lively through summer into early autumn, while moderate self‑cleaning means fewer deadheading sessions, a practical advantage when you want ongoing impact with little effort for the casual rose enthusiast.
Decorative autumn interest with hips If you ease back on deadheading at the end of the season, the plant produces neat red hips that stand out against dark foliage, extending visual interest and supporting a slightly wilder, nature‑friendly look into autumn and early winter for the nature‑loving family.
Containers and terrace planters In a large 40–50 litre container with peat‑free compost and regular rainwater use, its upright form and dense leaves frame doors or patios, with repeat dark‑red clusters adding depth and elegance to compact outdoor rooms for the small‑space city gardener.

Styling ideas

  • Velvet-Entrance – Line a short front path with a staggered row of VILLE D'ETTELBRUCK underplanted with low nepeta, using its upright habit and long flowering to frame your doorway – ideal for busy households wanting smart kerb appeal.
  • Bee-Boulevard – Combine this semi‑double rose with lavender and calamint to create a fragrant, pollinator‑friendly ribbon in a sunny front strip – perfect for urban gardeners keen to support bees without complex planting plans.
  • Crimson-Backdrop – Use in the mid‑border behind soft pink perennials and ornamental grasses, where its repeat blood‑red blooms provide a steady, dramatic background – suited to homeowners seeking reliable structure in small mixed borders.
  • Hip-Harvest – Relax deadheading late in the season and weave in asters for a burgundy‑and‑purple autumn scheme, letting the decorative red hips shine – attractive for families who enjoy a slightly wilder, nature‑friendly front garden.
  • Pot-Parterre – Plant a single specimen in a 50‑litre square container flanked by clipped herbs, using its upright shrub form as a soft centrepiece – a good choice for terrace or balcony owners wanting formality with minimal care.

Technical cultivar profile
Property Data
Name and registration Modern shrub bed rose, registered as LENivill; marketed as Ville d'Ettelbruck Bedding rose LENivill, exhibition name Ville d’Ettelbruck, suited to flowerbeds and shrub rose displays.
Origin and breeding Bred by Louis Lens in Belgium from ‘Satchmo’ × ‘Skyrocket’; breeding completed 1981, introduced 1983 by Lens Roses NV / Pépinières Louis Lens SA as a dark red, cluster‑flowered shrub rose.
Awards and recognition Bronze medal at the Baden‑Baden International Rose Competition in 1982, recognising its ornamental value, reliable garden performance and attractive dark‑red flowering display in trial conditions.
Growth and structural characteristics Upright shrub 110–150 cm tall, 65–95 cm spread, medium prickles and dense, glossy dark green foliage; forms a well‑filled, vertical presence suitable for beds, hedging and urban plantings.
Flower morphology Medium clusters of flat, semi‑double blooms, 13–25 petals, repeat‑flowering with a generous second flush; flowers are moderately self‑cleaning, though some spent heads may remain on the plant.
Colour data and phenology Dark red to blood‑red (RHS 53A–53B), buds deep burgundy; colour may lighten slightly in strong sun but generally retains a vivid, velvety depth through opening, maturing and gentle pre‑fade darkening.
Fragrance and aroma Light, delicate fragrance of restrained character; provides a soft scent presence close‑up without dominating small spaces, making it well suited to entrances, paths and compact urban seating areas.
Hip characteristics Forms small, spherical red hips about 8–12 mm across in moderate quantities if not deadheaded; attractive in autumn and early winter, adding seasonal structure and subtle wildlife interest.
Resistance and winter hardiness Hardy to about −21 to −18 °C (RHS H7, USDA 6b, Swedish zone 3); disease resistance medium overall, with good black spot resistance and moderate susceptibility to powdery mildew and rust.
Horticultural recommendations Prefers sunny sites with improved drainage; water during dry spells. Space 50–90 cm depending on use, 2.8–3.2 plants/m² in mass plantings; suitable for beds, parks, urban green spaces and specimen planting.

VILLE D'ETTELBRUCK offers long-season dark-red flowering, pollinator-friendly semi-double blooms and reliable own-root longevity, making it a thoughtful choice for understated, sustainable front gardens and family plots.

Detailed product attributes

Product Identification Data

Product Name: VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:31.03.2025
Cultivar Quality Rating: premium bronze
Item Number: [1337] 53-280 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is French and means the town of Ettelbruck.
Cultivar Synonym: Stadt Ettelbrück
Original Trade Name: Ville d’Ettelbruck
Current Trade Name: Ville d'Ettelbruck Bedding rose LENivill
Rose Group: Modern Shrub
Commercial Type: flowerbed shrub rose
Commercial Group: Bed rose
Exhibition Category: shrub rose
Collection: Bedding rose

Origin and Breeding

Registration Year: Data not available
Breeder: Louis Lens
Breeding Company / Institution: Lens Roses NV; Pépinières Louis Lens SA (Belgium)
Breeding Year: Belgium, 1981
Parentage: ‘Satchmo’ × ‘Skyrocket’

Awards and Honours

Competition and Show Awards: Baden‑Baden International Rose Competition – Bronze medal (1982)

Growth and Structural Characteristics

Height: 3.6-4.9ft (110-150 cm)
Spread: 2.1-3.1ft (65-95 cm)
Growth Habit: upright
Foliage: The variety has dense foliage, with glossy, dark green leaves.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the faded flowers fall off naturally, the rest remain on the plant.
Self-Cleaning Intensity: self-cleaning: medium

Flower Morphology

Petal Count: 13-25
Flower Fullness: semi-double
Flower Shape: flat
Flower Size: M (1,5-2,75 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: dr RHS code: 53A (outer), 53B (inner)
Repeat Flowering: Good remontant; the second flowering is also abundant.

Colour Data and Phenology

Colour: dark-red
Flower Colour Description: Vivid, rich blood‑red shade with a velvety, deep appearance.
Closed Bud: Buds with a deep, dark burgundy surface and a subtle sheen.
Newly Opened Flower: Brilliant blood-red petals with slightly darker tones on the outer petals.
Full Bloom: Uniform blood-red colour, with the inner faces of the petals having a soft velvety texture.
Before Fading: The colour darkens slightly, taking on a deep red hue and a more matt surface.
Colour Fading Description: In strong sunlight the colour may lighten slightly.

Fragrance and Aroma

Fragrance Strength: light, restrained-scented rose
Fragrance Character: delicate, light in character
Pollinator Attraction: Open flowers that expose the stamens—particularly single or semi‑double forms with accessible stamens rather than fully double blooms—make pollen readily available and so attract bees.
Pollinator-Friendly Rating: Can be considered partially pollinator-friendly due to its semi-double flowers.

Hip Characteristics

Hip Shape: spherical
Hip Colour: red
Hip Comment: Forming rose hips in moderate quantities, 8–12 mm in diameter, spherical and red; decorative if the spent flowers are not removed.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: Tolerates heat well; requires watering during dry periods.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – resistant
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 60 cm, for hedging 50 cm, as a solitary specimen 90 cm
Planting Density: in square planting 2,8 plants/m², in hexagonal arrangement 3,2 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; requires occasional pest-control treatments.
Primary Uses: flower bed, park, solitary specimen, urban green space

Comments

Strengths: Long-lasting plant – Expert knowledge
Companion Plants: Calamintha grandiflora ‘Elfin Purple’ - large-flowered calamint Aster dumosus ‘Apollo’ - dwarf Michaelmas daisy Calamintha nepeta ‘Blue Cloud Strain’ - glandular calamint
Comment: -
VILLE D'ETTELBRUCK – dark red bedding shrub rose - Lens
Vivid, rich blood‑red shade with a velvety, deep appearance. - flowerbed shrub rose - light, restrained-scented rose - delicate, light in character
Online rose purchase - dark-red - Ville d'Ettelbruck - flowerbed shrub rose - (3.6-4.9ft (110-150 cm))
Inflorescence: cluster-flowered Height: 3.6-4.9ft (110-150 cm) Flower shape: flat Winter hardiness: 5b dark-red - - flowerbed shrub rose - Flower size: M (1,5-2,75 in) Flower size: M (1,5-2,75 in) - Height: 3.6-4.9ft (110-150 cm) Height: 3.6-4.9ft (110-150 cm) - Flower fullness: semi-double Ville d'Ettelbruck - Roses in the garden | eleanorROSE® Original - premium bronze Louis Lens

We showcase the external appearance of the roses available for online purchase from our webshop.


Which product type is right for you?


Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
Flower? - Location? - Screening? - Fragrance? - Height? - Breeder? - Rose hip?

Information on buying roses
Methods of payment - Delivery costs - Delivery - Complaints handling

Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.