Flowerbed rose

05-017-1
05-017-2

White Magic™

Bedding rose

JACare – William A. Warriner

The petals are uniformly bright snow-white, with a delicate silky sheen in sunlight. - bedding floribunda rose - mild, discreet-scented rose - scent description not available

– Pure snow‑white blooms with silky sheen.
– Compact, dense habit for tidy beds.
– Abundant cluster flowering, strong repeats.
– Suitable for containers and smaller gardens.
– Tolerates partial shade in varied sites.
Special feature: Multi‑award winner, including All-America Rose Selections and Portland Gold Medal.
Future-proof garden concept – Water-wise
White Magic™
eleanorROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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WHITE MAGIC™ – white bedding floribunda rose - Warriner

Step through your own front gate as the pavement glistens after rain and WHITE MAGIC™ lines the path with snow-white clusters, its compact habit creating a calm, ordered border that suits even the smallest London terrace. This floribunda’s naturally dense foliage and glossy dark leaves set off the pure blooms, giving immediate structure while its own-root form quietly builds strength below ground for a long, dependable life. From a 2‑litre pot it establishes steadily, rewarding you with neat, repeat flowering over the season and coping reliably in typical British conditions with showers and blustery spells in exposed, coastal-influenced gardens. Plan for a gentle progression – first year rooting in, second year fuller shoots, third year the complete ornamental display – and enjoy how this versatile bedding rose suits both mixed planting and larger containers of at least 40–50 litres, all while keeping your daily gardening tasks refreshingly simple.


Usage options

Target areaReasoning
Front-garden bedding along a terrace path The compact, upright habit and pure white flowers create a crisp, formal edging that looks carefully planned without needing constant reshaping, ideal for front gardens where you want reliable neatness and strong kerb appeal for the busy urban gardener.
Low hedge for defining driveways or boundaries Planted at 30–35 cm intervals, WHITE MAGIC™ forms a low, continuous line of bloom that visually tidies driveways and paths, giving structure all year from its dense foliage even when not in flower for the homeowner seeking order.
Feature strip in a rainwater-conscious front garden The variety works well in simple, linear beds where rainwater can soak into improved soil rather than hard surfaces, and its compact size sits comfortably beside permeable gravel or brick, helping a small space feel intentional for the sustainability-minded city dweller.
Large container on balcony or paved courtyard In a 40–50 litre pot, the tight growth and repeat flowering create a long-lasting focal point that does not outgrow its space, giving you classic rose glamour where ground planting is limited, provided watering and feeding are kept regular for the space-conscious balcony owner.
Formal white scheme with structured evergreens The cool, snow-white clusters sit beautifully against small evergreen shrubs such as Euonymus japonicus 'Microphyllus', producing a calm, ordered look that remains elegant through the seasons and flatters period terraces for the design-aware town gardener.
Mixed perennial bed needing a unifying colour WHITE MAGIC™ repeats through the season, its pure white tones tying together varied perennials and soft blues, so the bed reads as one composition rather than many separate plants – a practical way to achieve harmony for the beginner planning a first border.
Part-shade side return or narrow passage Suited to partial shade, this rose can brighten side paths where sun hours are limited, and its upright, compact framework avoids blocking movement while still offering flowering interest in tighter spots for the owner of a narrow urban plot.
Exposed, showery sites with recurring wind The firm, cluster-flowering stems cope well with showers and coastal breezes, keeping blooms usable for cutting and display even after unsettled weather with frequent rain and gusty conditions that challenge taller, looser shrubs for the gardener in breezy climates.

Styling ideas

  • Terrace Edge Classic – Run a single or double row along a narrow town-house front path, underplant with low thyme to soften the line – ideal for the house-proud terrace owner who wants symmetry without fuss.
  • Monochrome Calm – Combine WHITE MAGIC™ with white verbena and pale gravel, letting the green foliage and simple forms do the talking – for minimalists seeking a clean, contemporary entrance.
  • Evergreen Frame – Alternate plants with small Euonymus balls to create a dotted border that looks structured in winter and luminous in summer – well suited to busy owners who prefer steady structure over frequent replanting.
  • Container Courtyard – Plant a single rose into a 50 litre clay pot with trailing Nepeta around the rim for movement and scent – perfect for balcony and patio gardeners who want maximum effect from few containers.
  • Soft Blue Ribbon – Thread a line of WHITE MAGIC™ through a bed of blue and lilac perennials such as Verbena hastata and chives – for enthusiasts who enjoy romantic colour mixes but still value a crisp white anchor.

Technical cultivar profile
ParameterData
Name and registration Floribunda bedding rose; registered as JACare, currently marketed as WHITE MAGIC™ – white bedding floribunda rose – Warriner; also shown under the exhibition name ‘Class Act’ in floribunda classes.
Origin and breeding Bred by William A. Warriner for Jackson & Perkins (USA) from ‘Sun Flare’ × (‘Merci’ × ‘Fabergé’); bred 1987, registered 1987 and introduced 1989 as a compact, cluster-flowering white bedding rose.
Awards and recognition Highly decorated floribunda: Bagatelle (Paris) 2nd prize 1986; All-America Rose Selections winner 1989; Portland Gold Medal 1989; New Zealand Gold Star of the South Pacific 1990; multiple US show successes.
Growth and structural characteristics Compact, upright bushes 60–85 cm tall and 40–60 cm wide, with dense, dark green, glossy foliage and moderate prickles; clusters of blooms held neatly, providing good coverage in beds and low hedging schemes.
Flower morphology Double, cup-shaped flowers with 26–39 petals, large for a bedding type at around 7–10 cm, produced freely in clusters; remontant character gives a second strong flush and further repeats in suitable conditions.
Colour data and phenology Snow-white petals with silky sheen; ARS code w, RHS 155C outer, 155D inner; buds pointed, opening opalescent white and ageing slightly cream at the outer edges while the centres remain bright white before petal fall.
Fragrance and aroma Fragrance is mild and discreet, a light modern rose scent rather than a dominant perfume; not selected primarily for aroma, so it suits sites where visual effect is the priority and strong scent is not required.
Hip characteristics Limited hip set because of fully double flowers; when present, small spherical hips around 6–10 mm in diameter form, maturing to orange-red and offering only modest ornamental interest in most seasons.
Resistance and winter hardiness Very susceptible to black spot, powdery mildew and rust, needing regular preventive care; winter hardy to about −18 to −21 °C (RHS H7, USDA 6b, Sweden Zon 3) when well established in suitably drained soil.
Horticultural recommendations Best in well-prepared beds or 40–50 litre containers; choose sunny or lightly shaded sites, feed generously, water reliably in dry spells, and follow a consistent fungicide routine to maintain foliage and flowering quality.

WHITE MAGIC™ offers compact structure, crisp white flowering and reliable performance in containers or beds, with the long-term stability of an own-root plant, making it a thoughtful choice for understated, enduring front-garden design.

Detailed product attributes

Product Identification Data

Product Name: WHITE MAGIC™ – white bedding floribunda rose - Warriner
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:04.03.2025
Cultivar Quality Rating: premium silver
Item Number: [73] 05-017 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name "White Magic" refers to the magically pure, snow-white flowers.
Cultivar Synonym: Class Act; First Class
Original Trade Name: Class Act
Current Trade Name: White Magic™ Bedding rose JACare
Rose Group: Floribunda
Commercial Type: bedding floribunda rose
Commercial Group: Bed rose
Exhibition Category: floribunda spray; exhibition floribunda
Collection: Bedding rose

Origin and Breeding

Initial Distributor: Jackson & Perkins Co. (USA)
Breeder: William A. Warriner
Breeding Company / Institution: Jackson & Perkins Co
Breeding Year: United States, 1987
Parentage: ‘Sun Flare’ × (‘Merci’ × ‘Fabergé’)

Awards and Honours

Competition and Show Awards: Bagatelle (Paris) – 2nd prize (1986); All-America Rose Selections – winner (1989); Portland Gold Medal (1989); New Zealand Gold Star of the South Pacific (1990); Redwood Empire Rose Society Show – Floribunda Spray 1st place (1999)

Growth and Structural Characteristics

Height: 2-2.8ft (60-85 cm)
Spread: 1.3-2ft (40-60 cm)
Growth Habit: compact
Foliage: This variety has dense foliage. Its leaves have a glossy surface and a dark green hue.
Prickliness: moderately thorny
Self-Cleaning Description: Some of the spent blooms will fall off, but they may also remain on the plant.
Self-Cleaning Intensity: Self-cleaning: moderate.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double flowered
Flower Shape: cup-shaped
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: w RHS code: 155C (outer), 155D (inner)
Repeat Flowering: Remontant, with a plentiful second flowering.

Colour Data and Phenology

Colour: white
Flower Colour Description: The petals are uniformly bright snow-white, with a delicate silky sheen in sunlight.
Closed Bud: Pointed, flattened-cone-shaped bud with vivid white petals.
Newly Opened Flower: The petals are opalescent white inside and have a slight pearlescent hue on the outside.
Full Bloom: The cup-shaped flower opens pure white, the edges are barely translucent.
Before Fading: The outer petals fade to a slight cream-white, while the central ones retain their pure white.
Colour Fading Description: During opening, the snow-white colour largely remains; before fading only the outer petals pale slightly to a creamy white.

Fragrance and Aroma

Fragrance Strength: mild, discreet-scented rose
Fragrance Character: scent description not available
Pollinator Attraction: Its double flowers, bearing 26–39 petals, make it unattractive to pollinators because the densely filled form conceals the stamens and limits their access to pollen and nectar.
Pollinator-Friendly Rating: Because of its double flowers (26–39 petals), it attracts pollinators only to a limited extent and is primarily ornamental.

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Rose‑hip formation is expected to be limited due to the double flowers; with spherical, orange‑red hips 6–10 mm in diameter.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: It tolerates summer heat well but requires irrigation during prolonged drought.
Disease Resistance: very susceptible
  • powdery mildew – very susceptible
  • black spot – very susceptible
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: Mass planting 35 cm, hedging 30 cm, specimen planting 55 cm
Planting Density: in square planting 8,1 plants/m², in hexagonal arrangement 9,4 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement high; due to very poor disease tolerance, regular plant protection is required.
Primary Uses: flower bed, edging, container, cut flower

Comments

Strengths: Future-proof garden concept – Water-wise
Companion Plants: Verbena hastata ‘Blue Spires’ - dense-flowered blue verbena
Allium schoenoprasum - chives
Euonymus japonicus 'Microphyllus' - Japanese spindle
Comment: -
WHITE MAGIC™ – white bedding floribunda rose - Warriner
The petals are uniformly bright snow-white, with a delicate silky sheen in sunlight. - bedding floribunda rose - mild, discreet-scented rose - scent description not available
The rose webshop. - white - White Magic™ - bedding floribunda rose - (2-2.8ft (60-85 cm))
Inflorescence: cluster-flowered Height: 2-2.8ft (60-85 cm) Flower shape: cup-shaped Winter hardiness: 5b white - Jackson & Perkins Co. (USA) bedding floribunda rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 2-2.8ft (60-85 cm) Height: 2-2.8ft (60-85 cm) - Flower fullness: double flowered White Magic™ - Roses in the garden | eleanorROSE® Original - premium silver William A. Warriner

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

In what condition do we send the rose from our online webshop?

Let us ask ourselves the question: What would I like to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

Pages for private customers
Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.