Historic Rose

52-535-1
52-535-2

William Lobb

Heritage rose

- – Jean Laffay

Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character

– Strong, long-lasting old-rose fragrance.
– Tall, upright shrub for striking displays.
– Romantic, mossed buds with historic charm.
– Dramatic crimson‑purple blooms, richly shaded.
– Very hardy, reliable in cold winter climates.
Special feature: Recognised with the RHS Award of Garden Merit for dependable garden performance since 1993.
Season-spanning – Climate-conscious choice
William Lobb
eleanorROSE® ORIGINAL 2-litre own-root potted rose
23,00 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
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WILLIAM LOBB – deep purple historic moss rose - Laffay

Step into the scented past with William Lobb, a richly perfumed historic moss rose that brings a sense of character and time-worn romance to even the smallest London front garden. Its arching, shrub-like presence and dramatic crimson-purple blooms create an instant focal point, while the mossy, aromatic buds offer tactile detail that rewards close-up viewing from a pavement or front step. Once established, this own-root shrub has a reassuringly long lifespan, building a deep root system that supports a generous early-summer flowering in typical UK conditions of changeable rainfall and cool breezes. In its first year it concentrates on roots, the second on framework, and by the third year it reaches full ornamental impact, settling naturally into a sustainable, rainwater-conscious planting for low-input garden owners.


Usage options

Target areaReasoning
Front garden focal shrub The tall, upright yet slightly arching habit and deep purple, rosette blooms give instant street-side presence, ideal beside a front gate or path where you can appreciate the fragrance on everyday comings and goings – a classic choice for the homeowner.
Heritage rose collection or specimen As an 1855 moss rose with Royal Horticultural Society Award of Garden Merit, this cultivar lends authenticity to period schemes, cottage-style borders and heritage collections, offering living history in a manageable shrub for the thoughtful collector.
Rainwater-aware, low-lawn front garden The deep root system on an own-root shrub helps anchor the plant in heavier soils where you direct roof run-off into planting beds instead of paving, supporting a more absorbent, climate-conscious front garden for the urban gardener.
Screening and informal hedge line Plant at 110 cm intervals to form a tall, flowering boundary; the dense prickliness and moderately full foliage provide gentle screening and a textured backdrop that softens fences while deterring access, suiting the privacy-minded family.
Mixed shrub and perennial border Use its once-a-year, dramatic early-summer display as a seasonal highlight among long-flowering perennials; the smoky colour transitions combine well with silvers and soft pastels, fitting the planner who enjoys layered succession planting.
Larger container on terrace or balcony In a minimum 40–50 litre container with free-draining, peat-free compost, it becomes a vertical accent for compact spaces, giving fragrance at nose height for seating areas and balcony railings, ideal for the space-conscious city dweller.
Partial-shade side return or alley Suitable for partial shade, it copes with those side-of-house positions that receive only part-day sun, still producing a satisfying flush of bloom where many roses struggle, reassuring for cautious, newer gardeners.
Long-term, own-root legacy planting As an own-root shrub it matures steadily, with year one focused on roots, year two on framework, and year three on full ornamental effect, giving a stable, regenerating feature for decades, appealing to sustainably minded rose enthusiasts.

Styling ideas

  • Victorian – Pair with lavender and sage along a front path, echoing nineteenth-century gardens while providing gentle scent layers – for lovers of period detail.
  • Romantic – Underplant with nepeta and soft pink anemones to blur the shrub’s base and emphasise its arching form – for those seeking a dreamy, “girly” frontage.
  • Coastal – Combine with hardy ornamental grasses in a free-draining bed that can handle wind and showers – for gardeners near breezy, exposed streets.
  • Rainwise – Sink a gravelled swale in front and plant this rose on a slight mound to receive overflow from downpipes – for homeowners redesigning water-smart entrances.
  • Cottage – Mix with coneflowers and airy annuals such as hare’s-ear to extend interest after the rose’s main flush – for relaxed, wildlife-aware family plots.

Technical cultivar profile
ParameterData
Name and registration Historic moss shrub rose from the Heritage rose collection, traded as William Lobb and Laffay; unregistered variety with American Rose Society exhibition name listed as William Lobb.
Origin and breeding Bred by Jean Laffay in France and introduced in 1855, probably a seedling moss rose descendant of ‘Gloire des Mousseux’, with historical distribution through European rose nurseries.
Awards and recognition Holds the Royal Horticultural Society Award of Garden Merit, first granted in 1993, indicating proven garden performance, stable characteristics and value under average UK growing conditions.
Growth and structural characteristics Vigorous, upright to slightly arching shrub, 150–230 cm tall and 100–160 cm wide, with moderately dense, dark green foliage and heavy prickliness that provides textural stems and some deterrent effect.
Flower morphology Large, double rosette flowers, 26–39 petals, borne in clusters with a single, non-remontant main flush; spent blooms are slow to fall and benefit from deadheading to maintain a tidy appearance.
Colour data and phenology Closed buds are dark violet-purple; newly opened blooms are deep crimson-purple, then fade to smoky, greyish-lilac with silvery centres, especially in strong sun, giving complex colour shifts through the flowering period.
Fragrance and aroma Strong, rich, full-bodied fragrance that lingers well in still air, best appreciated at close range along paths or seating; classic old-rose scent characteristics suited to traditional garden atmospheres.
Hip characteristics Occasionally develops egg-shaped, red-orange hips, 14–22 mm in diameter, which add modest late-season interest and may be left for wildlife or removed during pruning, according to garden style.
Resistance and winter hardiness Fully hardy to about −32 to −29 °C (RHS H7, USDA 4b, Swedish zone 5); disease resistance moderate to weak, with susceptibility to rust and some powdery mildew and black spot in damp or crowded conditions.
Horticultural recommendations Best in open, well-drained soil with full sun to partial shade; allow space for mature height, use preventive care against fungal diseases, and plant 110–180 cm apart depending on hedge or specimen use.

William Lobb offers atmospheric historic blooms, a rich long-lasting fragrance and enduring own-root structure; consider it if you wish to anchor a small garden with living heritage.

Detailed product attributes

Product Identification Data

Product Name: WILLIAM LOBB – deep purple historic moss rose - Laffay
Product Type: eleanorROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:26.08.2025
Cultivar Quality Rating: premium silver
Item Number: [362] 52-535 (14.02.2026) eleanorrose.co.uk

Name and Registration

Meaning of Cultivar Name: The name is a male given name.
Cultivar Synonym: Old Velvet Moss; Duchesse d’Istrie; Calico Moss; Bishop Pompallier
Original Trade Name: William Lobb
Current Trade Name: William Lobb Heritage rose Laffay
Rose Group: Moss
Commercial Type: historic, moss rose
Commercial Group: Historical rose
Exhibition Category: historic shrub rose
Collection: Heritage rose

Origin and Breeding

Initial Distributor: Jean Laffay (France)
Registration Year: unregistered variety
Breeder: Jean Laffay
Breeding Company / Institution: unknown / no data
Breeding Year: France, 1855
Parentage: moss rose - seedling; descendant of ‘Gloire des Mousseux’

Awards and Honours

Horticultural Ratings and Recommendations: RHS Award of Garden Merit (1993)
Competition and Show Awards: Royal Horticultural Society – Award of Garden Merit (1993)

Growth and Structural Characteristics

Height: 4.9-7.5ft (150-230 cm)
Spread: 3.3-5.2ft (100-160 cm)
Growth Habit: upright, slightly arching shrub
Foliage: The variety’s foliage is moderately dense. The leaves have a slightly glossy surface and a dark green shade (RHS 137A).
Prickliness: densely thorned
Self-Cleaning Description: Most spent blooms remain on the plant and require deadheading.
Self-Cleaning Intensity: Self-cleaning is weak.

Flower Morphology

Petal Count: 26-39
Flower Fullness: double-flowered
Flower Shape: rosette
Flower Size: L (2,75-3,95 in)
Inflorescence Type: cluster-flowered
Colour Code: ARS code: m RHS code: 61B (outer), 60B (inner)
Repeat Flowering: Not remontant, blooms once.

Colour Data and Phenology

Colour: crimson-purple
Flower Colour Description: Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time.
Closed Bud: Petals in dark violet–purple tones.
Newly Opened Flower: Deep crimson-purple, the inner petals shimmer with a pink-lilac sheen.
Full Bloom: Crimson-tinged aubergine-lilac effect.
Before Fading: Smoky greyish-lilac, fading to a silvery tone at the centre.
Colour Fading Description: As the bloom opens the deep crimson‑purple mellows to a smoky, greyish‑lilac, and it may lighten more quickly in strong sunlight.

Fragrance and Aroma

Fragrance Strength: strong, long-lasting scented rose
Fragrance Character: full-bodied, rich character
Pollinator Attraction: Double (26–39 petals) flowers have limited attraction to pollinators as the double flower form reduces stamen accessibility.
Pollinator-Friendly Rating: Double, 26–39 petal flowers, pollinator-friendliness limited, primarily an ornamental variety

Hip Characteristics

Hip Shape: ovoid
Hip Colour: red-orange (RHS 40A)
Hip Comment: Occasionally produced, 14–22 mm in diameter, egg-shaped, red–orange (RHS 40A) rose hips.

Resistance and Hardiness

Hardiness (°C): -32–-29 °C
Heat and Drought Tolerance Description: On established plants, tolerates heat and moderate drought but not prolonged drought.
Disease Resistance: susceptible
  • powdery mildew – medium
  • black spot – medium
  • rust – very susceptible

Horticultural Recommendations

Recommended Planting Distance: for mass planting 120 cm, for hedging 110 cm, as a solitary specimen 180 cm
Planting Density: square planting 0,7 plants/m², hexagonal arrangement 0,8 plants/m²
Partial Shade Tolerance: suitable for partial shade
Maintenance Requirement: Maintenance requirement high; susceptible to diseases, requires regular plant protection.
Primary Uses: park, specimen, flower bed

Comments

Strengths: Season-spanning – Climate-conscious choice
Companion Plants: Anemone 'Fantasy Belle' - Windflower Echinacea 'Big Kahuna' - Coneflower Bupleurum rotundifolium ‘Garibaldi’ - Hare's‑ear
Comment: -
WILLIAM LOBB – deep purple historic moss rose - Laffay
Uniformly deep, purple-tinged violet shade that gradually mutes to a greyish-lilac over time. - historic, moss rose - strong, long-lasting scented rose - full-bodied, rich character
Online rose purchase - crimson-purple - William Lobb - historic, moss rose - (4.9-7.5ft (150-230 cm))
Inflorescence: cluster-flowered Height: 4.9-7.5ft (150-230 cm) Flower shape: rosette Winter hardiness: 6b crimson-purple - Jean Laffay (France) historic, moss rose - Flower size: L (2,75-3,95 in) Flower size: L (2,75-3,95 in) - Height: 4.9-7.5ft (150-230 cm) Height: 4.9-7.5ft (150-230 cm) - Flower fullness: double-flowered William Lobb - Roses in the garden | eleanorROSE® Original - premium silver Jean Laffay

We showcase the external appearance of the roses available for online purchase from our webshop.


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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.